Belgium’s Van de Velde posts H1 revenue growth on D2C strength



Belgian lingerie group Van de Velde NV has delivered solid revenue growth in the first half (H1) of 2026, underpinned by strong performance in its direct-to-consumer (D2C) segment and continued brand innovation. The company’s strategic focus on product rejuvenation, digital expansion and targeted D2C development contributed to positive momentum, even as it navigated temporary cost pressures and a dynamic market environment.

For the six months ended June 30, 2026, comparable revenue increased by 4.0 per cent year on year (YoY) to €116.6 million (~$136.07 million, as per conversion rate of $1 = €0.8569 as on August 26, 2026), while reported revenue rose 5.2 per cent to €115.7 million (~$135.02 million). Net profit attributable to shareholders climbed to €16.1 million (~$18.79 million), up from €15.8 million (~$18.44 million) in the prior-year period.

Belgian lingerie group Van de Velde reported H1 2026 comparable revenue of €116.6 million (~$136.07 million), up 4.0 per cent YoY.
Reported revenue rose 5.2 per cent to €115.7 million (~$135.02 million), while net profit increased to €16.1 million (~$18.79 million).
D2C revenue surged 15.2 per cent to €34.2 million (~$39.91 million), supported by product innovation and digital expansion.

Operating profit (EBIT) reached €22.0 million (~$25.67 million), compared to €21.7 million (~$25.32 million) a year earlier. On a comparable basis, EBITDA stood at €28.0 million (~$32.68 million), representing an EBITDA margin of 24.0 per cent, Van de Velde said in a press release.

“I am particularly proud of the entire Van de Velde team. The innovations we have implemented across various areas are clearly resonating with both consumers and retail partners. These results confirm that we are returning to structural growth. A fitting moment to pass the torch,” said Karel Verlinde, chief executive officer, Van de Velde NV.

D2C segment drives revenue growth

The D2C segment performed strongly, with comparable revenue rising 15.2 per cent to €34.2 million (~$39.91 million). The business-to-business (B2B) segment remained stable on a comparable basis at €82.4 million (~$96.16 million). Growth was supported by the rejuvenation of the Marie Jo Avero family, successful swimwear launches, and enhanced digital experiences across brand websites and online marketplaces. The repositioning of the Sarda brand also contributed to momentum.

Margins and investment activity

While revenue growth contributed positively to profitability, temporary and one-off costs—mainly related to product assortment expansion, production footprint diversification and higher inventory write-downs—offset some gains. The company’s effective tax rate improved to 21.8 per cent from 23.9 per cent a year earlier.

Capital expenditure, excluding right-of-use assets, increased to €10.2 million (~$11.90 million), primarily for the construction of a new logistics site and further digital platform development.

Fibre2Fashion News Desk



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