Skechers is now the second-largest footwear brand in US

Skechers, Where Comfort is a Technology, is now the second largest footwear brand in units sold in the United States. The Company’s escalated position can be attributed to Skechers’ strength across multiple areas of its business, including its ability to deliver high-quality, affordable footwear that meets the needs of consumers of all ages; its innovative technical performance products across many sports; and the broad acceptance of its popular comfort features like Hands Free Slip-ins.

“For more than three decades, Skechers has created footwear for people from all walks of life, from families preparing for work and school to athletes competing on the world’s biggest stages,” said Michael Greenberg, president of Skechers. “Our goal has always been to create innovative, comfortable products that meet consumers’ needs.”

Skechers is now the second-largest footwear brand by units sold in the US, driven by affordable comfort, work, kids’ and performance styles.
The gain raises competition across US casual, fashion and sport footwear ranges, supported by comfort technologies and athlete-led visibility.
The brand sells through 700-plus US stores, its web shop and retail partners, relevant to footwear sourcing teams.

Known for its diverse assortment of footwear, apparel and accessories, Skechers offers an array of casual, fashion, work, and kids’ styles, along with technical performance collections for running, golf, basketball, pickleball, soccer, and more. Innovations include Skechers Cozy Fit Technology, Skechers Glide-Step Technology, Skechers Hyper Burst Pro Technology, Skechers Performance FitKnit Technology, Skechers Arch Fit Technology, Skechers Max Cushioning Technology and Skechers Air-Cooled Memory Foam Technology.

An aggressive advertiser known for its motto “unseen, untold, unsold,” Skechers drives brand awareness to its product and comfort technologies through its team of celebrities and celebrated icons-from Sofia Vergara to world-class athletes.

In recent years, Skechers’ elite athlete roster has grown in size and prestige-leading to momentous events like OG Anunoby’s game-winning tip-in at this year’s NBA Finals; Harry Kane becoming England’s all-time leading scorer in World Cup history at the 2026 tournament in the United States; Matt Fitzpatrick and Brooke Henderson’s major championship wins; Jackie Young’s third WNBA Championship win; and the Company’s new partnership with the WNBA-all of which have amplified awareness of Skechers as a serious contender in the sport space, building credibility and creating a halo effect across the brand’s many categories.

In the United States, consumers can purchase Skechers at more than 700 Skechers-branded stores including locations in high-traffic areas like Times Square, community stores nationwide and an immersive performance-focused World of Sports experience in Miami; its own web shop; and a vast network of leading retail partners.