US’ Deckers sees continued growth momentum for HOKA and UGG in FY26



American footwear designer and distributor Deckers Brands has reported record revenue and earnings for fiscal 2026 (FY26), driven by strong momentum in its HOKA and UGG brands, while also issuing a positive growth outlook for fiscal 2027 (FY27).

The company’s net sales for FY26 ended March 31, 2026, increased by 9.8 per cent year-on-year (YoY) to a record $5.472 billion, compared to $4.986 billion in the previous fiscal. Diluted earnings per share (EPS) rose 11 per cent to a record $7.02 from $6.33.

Deckers Brands has reported record FY26 revenue of $5.47 billion, up 9.8 per cent YoY, with diluted EPS rising 11 per cent to $7.02, driven by strong HOKA and UGG sales.
Fourth-quarter revenue increased 9.6 per cent to $1.12 billion.
The company forecast high-single-digit sales growth for FY27 and expanded its share repurchase authorisation to approximately $5 billion.

“Fiscal 2026 was another record year for Deckers, with revenue and earnings growth powered by the continued momentum of HOKA and the enduring strength of UGG,” said Stefano Caroti, president and chief executive officer at Deckers Brands.

“Our focus on brand building, product innovation and category leadership, along with marketplace execution continues to drive full-price demand across an expanding global audience, underscoring the long-term potential of our portfolio,” added Caroti.

Strong international demand boosts Deckers’s sales

Brand-wise, HOKA remained the key growth driver during FY26, with net sales increasing 15.9 per cent to $2.587 billion, while UGG sales rose 8.2 per cent to $2.739 billion. Other brands’ sales declined 33.9 per cent to $146.2 million, primarily due to the phase-out of Koolaburra standalone operations and the sale of the Sanuk brand.

Wholesale sales for the full year increased 12.3 per cent to $3.208 billion, while direct-to-consumer (DTC) sales rose 6.3 per cent to $2.264 billion. International sales surged 26.8 per cent to $2.281 billion, significantly outpacing the marginal 0.2 per cent increase in domestic sales.

The operating income for FY26 increased to $1.263 billion from $1.179 billion, although gross margin slightly declined to 57.7 per cent from 57.9 per cent. SG&A expenses rose to $1.895 billion from $1.707 billion.

For the fourth quarter (Q4), revenue rose 9.6 per cent to a record $1.119 billion from $1.022 billion in the corresponding period last year. Quarterly diluted EPS stood at $0.96, compared to $1 a year earlier.

Chief financial officer Steve Fasching highlighted the company’s strong cash generation and shareholder returns. “Our fiscal 2026 results reflect another year of exceptional performance, with record revenue, industry-leading operating margins, and double-digit earnings per share growth,” he added.

Deckers projects strong FY27 sales

Looking ahead, the company expects FY27 net sales in the range of $5.86 billion to $5.91 billion, representing high-single-digit percentage growth. Diluted EPS is projected between $7.3 and $7.45.

Deckers also issued a multi-year framework through FY30, targeting high-single-digit annual revenue growth, supported by low-double-digit growth for HOKA and mid-single-digit growth for UGG, while maintaining operating margins in the low 20 per cent range.

The company, however, cautioned that its outlook remains subject to macroeconomic and geopolitical uncertainties, including inflationary pressures, tariff changes, trade restrictions, foreign exchange fluctuations, and supply chain disruptions.

Fibre2Fashion News Desk (SG)



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