BJP Sharpens Matua Outreach As Election Strategy Gains Momentum In Bengal | Elections News

BJP has instructed leaders to expand the number of Citizenship Amendment Act (CAA)-assistance camps across the state for Matuas. (PTI)

The Bharatiya Janata Party (BJP) is preparing to put greater emphasis on the Matua issue amid an increasingly competitive political atmosphere in West Bengal.

With the Trinamool Congress (TMC) running sustained campaigns to reassure the Matua community about the Special Intensive Revision (SIR) process, the BJP has decided to intensify its own outreach. Sources told News18 that during an internal review, BJP leaders discussed plans to prioritise concerns of the Matua community in the coming months.

An organisational meeting was convened at the BJP’s Salt Lake office as part of preparations for the upcoming assembly elections. The session was attended by key state leaders, including Sunil Bansal, Sukanta Majumdar, Shamik Bhattacharya, Subrata Thakur, Shankar Ghosh and Khagen Murmu. Bansal, the party’s chief central observer for Bengal, laid out several strategic directives expected to guide the party’s campaign.

CAA-Focused Outreach

Bansal instructed leaders to expand the number of Citizenship Amendment Act (CAA)-assistance camps across the state. He emphasised that BJP leaders must support members of the Matua community and those who migrated from Bangladesh due to religious persecution, helping them through the entire process from filling out citizenship forms to receiving their certificates. The directive underscores the party’s attempt to consolidate Matua support ahead of the polls.

Beginning December, BJP leaders have been asked to hold street-corner meetings (poth sabhas) in every ‘shakti kendra’, focusing on corruption and other issues the party intends to highlight against the TMC government.

The BJP will also restart its ‘Prabash’ initiative. Under this plan, senior leaders will be required to spend three consecutive days in each assembly constituency, conduct extensive public outreach, and participate in local campaign activities.

Bansal also directed the organisation to intensify its campaign on the issue of infiltration in Bengal. Leaders have been asked to take the message to the panchayat and booth-level units and engage directly with local residents.

Internal Message to Workers

During the meeting, Bansal reiterated that there is no distinction between “new” and “old” workers within the party. He urged all cadres to work collectively with the single objective of winning the 2026 assembly elections and to strengthen organisational unity across all levels.

Although the BJP’s new state committee is yet to be constituted, the party has already moved into full election mode, signalling the beginning of an aggressive political push ahead of the assembly polls.

PM’s Push

Prime Minister Narendra Modi’s visits to the state are also set to resume from December. Along with PM Modi, senior BJP leaders such as Union Home Minister Amit Shah and national office-bearers of the party will also visit the state.