From App-Based Surveys To Street-Level Outreach, Shinde Sena Steps Up Mumbai Poll Prep | Exclusive | Elections News


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Using the party’s Shivdoot network and a mobile application called Lakshavedh, local teams have begun door-to-door verification of voter lists

For the Shinde Sena, Mumbai’s civic body election is not just another contest---it’s a prestige battle. (PTI)

For the Shinde Sena, Mumbai’s civic body election is not just another contest—it’s a prestige battle. (PTI)

With the Brihanmumbai Municipal Corporation (BMC) elections expected soon, former Maharashtra chief minister Eknath Shinde’s Shiv Sena has shifted into high gear across Mumbai. The party has begun an aggressive ground-level restructuring and outreach campaign aimed at tightening its grip on the city’s vast voter base.

According to party insiders, micro-planning has been launched in every ward to ensure that the organisation remains election-ready. Over the past two months, between 2,500 and 3,000 new appointments have been made across various divisions. In each ward, around 50 or more local functionaries, both men and women, have been assigned specific roles to strengthen the party’s presence at the booth level.

The move also comes after recent discontent over the appointment of new divisional heads. To ease the friction, the leadership has pacified former ward and division chiefs by assigning them new responsibilities as “division coordinators” and “branch coordinators”. The idea, sources say, is to keep the organisational machinery united and motivated before the polls.

Shinde’s Shiv Sena is now mirroring the outreach models earlier adopted by its political rivals. Using the party’s Shivdoot network and a mobile application called Lakshavedh, local teams have begun door-to-door verification of voter lists. Volunteers are visiting households to cross-check names and gather demographic insights.

The exercise is aimed at identifying which pockets of the city remain strongholds for the Shinde-led Sena and which areas require renewed effort. Once this internal report is compiled, divisional and branch heads will be tasked with creating a “positive environment” in weaker zones through intensified outreach and communication campaigns.

For the Shinde Sena, Mumbai’s civic body election is not just another contest—it’s a prestige battle to reclaim the political and emotional turf once dominated by the undivided Shiv Sena led by Uddhav Thackeray. The unfolding micro-level mobilisation shows that the fight for control of India’s richest municipal corporation has already begun, ward by ward, lane by lane.

Mayuresh Ganapatye

Mayuresh Ganapatye

Mayuresh Ganapatye, News Editor at News18.com, writes on politics and civic issues, as well as human interests stories. He has been covering Maharashtra and Goa for more than a decade. Follow him at @mayuganapa…Read More

Mayuresh Ganapatye, News Editor at News18.com, writes on politics and civic issues, as well as human interests stories. He has been covering Maharashtra and Goa for more than a decade. Follow him at @mayuganapa… Read More

News elections From App-Based Surveys To Street-Level Outreach, Shinde Sena Steps Up Mumbai Poll Prep | Exclusive
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