The service is designed to assist travellers across the journey, from planning and booking to on-trip support and local recommendations. Unlike conventional online travel platforms that largely focus on bookings, CREW aims to provide assistance even after a reservation has been confirmed.
CREW aims to go beyond travel bookings
The travel offering comes after a year of learnings from CREW’s broader personal concierge service. According to the company, travel emerged as the category with the strongest demand for seamless, end-to-end convenience, prompting the platform to expand into space.
CREW provides round-the-clock assistance across time zones, helping travellers handle itinerary changes, local recommendations and address travel-related needs while they are away from home. The service combines human concierges with AI to provide faster and personalised assistance throughout the journey.
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From flights and hotels to visas and experiences
CREW’s travel offering covers several aspects of trip planning and execution. Members can seek assistance with flights, hotels, cabs, visas, forex, international ticketing, reservations and travel activities.
The platform also offers curated travel experiences and city-level recommendations through its local partner network, with the aim of providing more personalised suggestions instead of a generic listings feed. One of the offerings includes member-only hotel rates through CREW’s partner network.
24/7 assistance during the trip
CREW says its concierge service is designed to stay with travellers throughout their journey. The platform anticipates what needs to be pre-booked, makes reservations on travellers’ behalf and provides real-time assistance during the trip.
The company is positioning this as a concierge-first approach, where recommendations are based on individual travel requirements rather than simply promoting the most popular options.
Sharing the development on LinkedIn, Rohit Kapoor, CEO, Swiggy Food Marketplace, said the gap between making a booking and managing the actual travel experience was the problem CREW was built to address. “A personal travel concierge that stays with you before the trip, through the trip, and when the plan inevitably needs a new plan. Great prices to get you started. Real support for everything after,” he added.
Human expertise meets AI
Backed by Swiggy’s technology ecosystem, CREW combines human expertise and AI to provide personalised assistance across different stages of travel. According to the company, its concierge-led model is aimed at helping consumers make high-involvement travel decisions with greater convenience and confidence.
CREW’s travel service is currently available through paid subscription or on an invite-only basis.
