Last Updated:
Amitabh Bachchan, Janhvi Kapoor, and Kalyani Priyadarshan star in Kalyan Jewellers’ Diwali ad, celebrating family bonds, festive joy, and timeless traditions.
Amitabh Bachchan, Janhvi Kapoor, Kriti Sanon, and Kalyani Priyadarshan come together in Kalyan Jewellers’ new Diwali campaign, blending family warmth with timeless elegance.
Diwali, the festival of light and love, always brings an extra touch of glamour to Bollywood — and this year, that glow shines brighter than ever. Kalyan Jewellers’ new festive campaign unites some of Indian cinema’s biggest names — Amitabh Bachchan, Janhvi Kapoor, Kriti Sanon, and Kalyani Priyadarshan — in a cinematic celebration of tradition, togetherness, and timeless beauty.
A Celebration of Generations and Glitter
The ad opens with Amitabh Bachchan and Janhvi Kapoor performing a serene Diwali pooja. In a tender moment, Big B surprises his on-screen granddaughter with a stunning jewellery set, her face lighting up with joy as she embraces him. The scene radiates warmth, blending the sparkle of gold with the glow of family love.
The next segment features Kriti Sanon, who receives an exquisite jewellery gift from a loved one — possibly her brother or husband — capturing the festive spirit of affection and exchange.
The story comes full circle with Kalyani Priyadarshan, seen playfully trying to reach a gift box tucked high on an almirah. When Amitabh lends her a hand, she realises the gift she’s been after is, in fact, for him. The megastar smilingly wears the necklace, in a symbolic gesture that highlights how love, legacy, and celebration transcend generations.
The ad closes with the tagline, “This Diwali, celebrate traditions that endure far beyond a single season. Explore jewellery crafted to be treasured for generations.”
The Stars Beyond the Sparkle
Amitabh Bachchan, currently anchoring Kaun Banega Crorepati 17, will soon return to the big screen in Nag Ashwin’s sci-fi sequel to Kalki 2898 AD, starring Prabhas and Kamal Haasan.
Kalyani Priyadarshan continues to shine after the success of Lokah Chapter 1: Chandra and will next be seen in Bhuvanesh Arjunan’s Genie alongside Wamiqa Gabbi and Ravi Mohan.
Janhvi Kapoor, who was last seen in Sunny Sanskari Ki Tulsi Kumari opposite Varun Dhawan, is gearing up for Buchi Babu Sana’s Peddi — a sports-action drama featuring Ram Charan and Shiva Rajkumar, slated for release in 2026.
Kriti Sanon, meanwhile, will return to the big screen in Anand L. Rai’s Tere Ishq Mein with Dhanush, scheduled to release this November.
Yatamanyu Narain is a Sub-Editor at News18.com with a passion for all things entertainment. Whether he’s breaking the latest Bollywood news or chatting with rising stars in the OTT world, he’s always on the hun…Read More
Yatamanyu Narain is a Sub-Editor at News18.com with a passion for all things entertainment. Whether he’s breaking the latest Bollywood news or chatting with rising stars in the OTT world, he’s always on the hun… Read More
October 19, 2025, 21:00 IST
