The Misto segment delivered 216.3 billion won in revenue, supported by the launch of new Fila products such as ‘Peito’ and ‘Panthera,’ the success of the ‘Echappe’ line, and the opening of the Fila 1911 Myeong-dong concept store in Seoul, Misto said in a press release.
Misto Holdings Corp has posted revenue of 1.23 trillion won (~$888.7 million) in Q2 2025, up 4.5 per cent YoY, with operating profit surging 29.8 per cent to 181.9 billion won (~$131.4 million).
The growth was driven by Acushnet’s strong golf sales and Fila’s new launches, while the firm advanced its three-year 500 billion won shareholder return programme.
In Greater China, Marithé+François Girbaud opened its first Shanghai outlet, bolstering the company’s K-fashion growth strategy.
The Acushnet segment led performance with 1.01 trillion won in sales, up 7.9 per cent YoY, driven by robust demand for Pro V1 & Pro V1x golf balls, GT Series clubs, and Scotty Cameron putters. Balanced performance across the US, Europe, and Asia contributed to stable global growth despite tariff uncertainties.
Misto Holdings is advancing its three-year shareholder return programme (2025–2027) of up to 500 billion won, with 150 billion won in stock repurchases resolved this year, added the release.
“Despite uncertainties in the external policy environment and adjustments in certain operating regions, strong brand competitiveness centered on Acushnet and the positive effects of restructuring certain overseas operations contributed positively to the company’s overall performance improvement,” said Ho Yeon (Aaron) Lee, CFO at Misto Holdings. “The Misto segment is also focusing on enhancing product competitiveness and improving distribution efficiency under its mid-to-long-term strategy, while continuing to invest in and support balanced growth across our brand portfolio.”
The company rebranded to Misto Holdings in April 2025 to reflect its diversified brand portfolio and strategic vision.
Fibre2Fashion News Desk (SG)
