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Bhumi Pednekar’s company is self-funded and her sister, Samiksha, is her co-founder.
Bhumi Pednekar is now a businesswoman!
Bhumi Pednekar, in partnership with her sister Samiksha Pednekar, has stepped into entrepreneurship with the launch of Backbay, a next‑generation beverage brand poised to redefine conscious hydration in India. Their inaugural offering, Backbay Aqua, is natural mineral water sourced from the pristine Himalayan foothills, celebrated for its purity and enriched with naturally occurring minerals like magnesium, calcium, and potassium.
Speaking with CNBC-TV18, Bhumi Pednekar shared, “It is our own facility in Himachal. We have put up our own plant and we are very proud of it. And, our workforce is led by women because that’s just the kind of value system we wanted to inculcate within our brand. Our capacity is 45,000 boxes a day. We have a large capacity.”
Stepping away from traditional PET and glass bottles, Backbay Aqua embraces eco‑friendly packaging. The water is contained in lightweight, fully recyclable paperboard cartons. “Our packaging is specifically called Gable Top Paper packaging. We have also gone a step further, and our cap is actually a bio cap,” she said and added that they are the only ones in India using this packaging.
Price Of Bhumi Pednekar’s Water
Bhumi and Samiksha mentioned that they plan to expand beyond water. Speaking to Business Today, Samiksha shared, “We also have sparkling water in the line with three flavours: Lichi, Peach and Lime.” These products are currently under development and will be launched soon.
Bhumi shared, “We have 2 SKUs, which are 500 ml and 750 ml and as far as pricing is concerned, we have priced it right in the middle of the very expensive plastic variant and the least expensive glass variant. The plastic is up to Rs 90, and the glass goes up to Rs 600. My 500 ml is at Rs 150 and my 750ml is at Rs 200. It is premium water, but we wanted to keep the pricing as such that we wanted it to be accessible to people.”
Bhumi shared, “We are Himalayan premium water. My water is full of minerals and electrolytes that are naturally occurring. We want to hit the Rs 100 crore mark in the next four years. And 15 years down the line, we want to be in everybody’s home. Our water is packed at source. It is untouched by human hands.”
She added, “Today, Indian customers are ready to pay that money for energy drinks, so here we are giving you a product that is something as essential and basic as water, and it is good water, water that will give you the kind of hydration it is supposed to give.” She said she is targeting consumers who want clean water in schools, colleges, corporate offices, theatres, airports, and hotels, among others.
She said, “Every time I see a child drink water from a plastic bottle, I just want to pull that bottle and tell him, ‘Don’t do that’. Of course, when it is an absolute necessity, it is a different conversation. But this comes from a place where you have a choice, and yet you choose something that is full of toxic chemicals.
Who Has Funded Bhumi Pednekar’s Company?
Bhumi also revealed that she has funded her company herself. “I had started investing money since the age of 17, from my very first salary, which was a cheque of Rs 7,000 from Yash Raj Films. The reason we could back Backbay is because of my investments. I splurge a lot of money on all the investments that I do,” Bhumi shared.
Kashvi Raj Singh is a Sub Editor at News18. She extensively covers Bollywood, Hollywood and television. She not only keeps an eye out for interesting news angles but also often writes social commentary in long-…Read More
Kashvi Raj Singh is a Sub Editor at News18. She extensively covers Bollywood, Hollywood and television. She not only keeps an eye out for interesting news angles but also often writes social commentary in long-… Read More
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