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OpenAI CEO Sam Altman’s mention sent ripples across parenting and tech communities, instantly driving up interest in Cradlewise, the Bengaluru-based startup behind an AI smart crib
Cradlewise uses AI to soothe waking babies. (Image: Cradlewise)
In an unexpected moment of parenting meets tech, OpenAI CEO Sam Altman has quietly revealed that he and his partner, software engineer Oliver Mulherin, welcomed their first child earlier this year, and the internet only found out after Altman casually dropped a baby care recommendation on social media.
The AI visionary, known for leading ChatGPT’s meteoric rise, broke his usual silence on personal matters when he posted on X (formerly Twitter) about a smart crib that his infant son sleeps in every day. “We bought a lot of silly baby things that we haven’t needed,” Altman wrote in April 2025, “but definitely I recommend a Cradlewise crib and a lot more burp rags than you think you could possibly need.”
Altman’s mention, though brief, sent ripples across parenting and tech communities, instantly driving up interest in Cradlewise, the Bengaluru-based startup behind the AI-powered smart crib.
Cradlewise, which uses artificial intelligence to detect early signs of waking and gently soothe babies back to sleep, had already been making waves among tech-savvy parents. But Altman’s seal of approval, coming from someone often seen as the face of AI innovation, catapulted the brand into a new realm of credibility.
See the viral post:
we bought a lot of silly baby things that we haven’t neededbut definitely i recommend a cradlewise crib and a lot more burp rags than you think you could possibly need
— Sam Altman (@sama) April 13, 2025
More notable is the fact that Altman, who rarely endorses any consumer product, chose to publicly vouch for the AI swing. In the high-stakes world of Silicon Valley, where leaders are often guarded about personal endorsements, his praise of Cradlewise was not just unusual; it was seen as a powerful vote of confidence in the product’s capabilities.
Radhika Patil, co-founder of Cradlewise, responded with gratitude and disbelief. “Thanks for loving us,” she posted on X (formerly Twitter) tagging Sam Altman. “The AI god’s trust in the smarts of Cradlewise means a lot to us. Wishing you all more,” her post read.
Her message captured the sense of validation that came from having one of the most influential figures in artificial intelligence publicly recognise their work.
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