US’ VF Corp completes $600 mn Dickies sale to Bluestar Alliance



VF Corporation has officially closed the previously announced transaction to sell the Dickies brand to Bluestar Alliance LLC.

The deal, valued at an aggregate base purchase price of $600 million in cash, remains subject to customary adjustments, the company said in a release.

VF Corporation has closed its $600 million sale of the Dickies brand to Bluestar Alliance.
The deal follows an earlier agreement for the iconic workwear and streetwear label, which operates in 55 countries.
Bluestar CEO Joseph Gabbay praised Dickies’ strong legacy, while VF CEO Bracken Darrell said the brand has a bright future and strong growth potential under its new ownership.

The transaction follows the definitive agreement announced earlier this year, under which Bluestar Alliance committed to acquiring the Dickies brand. Known for its century-long heritage in performance workwear and its influence across streetwear culture, Dickies today has distribution in 55 countries and continues to resonate with a wide spectrum of global consumers.

Bluestar Alliance CEO Joseph Gabbay highlighted the brand’s deep legacy, noting that the company has followed Dickies for many years and values the strong foundation built by VF Corporation. He said the firm aims to unlock further growth by leveraging its consumer insights, operational capabilities, and brand-building expertise.

“Dickies is an iconic American workwear brand with a bright future, and I am confident that under Bluestar Alliance’s ownership, it will continue to improve and realize its significant growth potential,” said VF’s president and chief executive officer, Bracken Darrell.

Fibre2Fashion News Desk (HU)



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