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With his earthy charm, sharp storytelling and deep understanding of Indian emotions, Piyush Pandey transformed commercials into cultural moments.
Piyush Pandey’s iconic ads include Fevikwik, Dairy Milk, and Fevicol.
The death of Piyush Pandey has left everyone shocked and grief-stricken. Not just the advertising industry but everyone in the country is mourning his loss. For more than four decades, Pandey was working in the advertising field and is known for some of India’s most iconic ads. With his earthy charm, sharp storytelling and deep understanding of Indian emotions, Pandey transformed commercials into cultural moments.
With his earthy charm, sharp storytelling and deep understanding of Indian emotions, Pandey transformed commercials into cultural moments. From a drop of Fevikwik to a bite of Dairy Milk; here are some of the unforgettable campaigns that Piyush Pandey worked on:
Fevikwik – ‘Todo Nahi, Jodo’
A fisherman fixing his torn net with a few drops of glue — that’s all it took to make Fevikwik a household name. The ad was funny, simple, and deeply human. In a few seconds, Pandey turned an adhesive into an emotion of connection, making “Todo nahi, jodo” part of the national vocabulary.
Cadbury Dairy Milk – ‘Kuch Khaas Hai Zindagi Mein’
The sight of a young woman dancing with unrestrained joy on a cricket field remains one of Indian advertising’s most iconic moments. This campaign redefined chocolate — no longer just for children, but for every moment worth celebrating. Under Pandey’s pen, Dairy Milk became shorthand for happiness.
Fevicol
Whether it was the overstuffed bus that refused to fall apart or the egg stuck fast to a Fevicol-smeared board, these ads were both hilarious and memorable. Fevicol’s campaigns under Pandey’s leadership became folklore — clever metaphors that turned a glue into a symbol of unbreakable bonds.
Asian Paints – ‘Har Ghar Kuch Kehta Hai’
In this emotional masterpiece, Pandey painted homes not as walls and roofs, but as storytellers of life’s little milestones. The campaign elevated a paint brand into a canvas of memories, showing that every home, like every Indian, has something to say.
Bajaj – ‘Hamara Bajaj’
A patriotic ode to India in transition, this 1990s classic celebrated the Indian middle class, mobility, and modernity. “Hamara Bajaj” was more than a jingle — it was an anthem of pride, progress, and shared dreams.
Polio Eradication Campaign – ‘Do Boond Zindagi Ke’
When Amitabh Bachchan’s booming voice urged parents to give their children “Do boond zindagi ke,” it struck a chord across the nation. Pandey’s work on this public service campaign helped turn awareness into action, contributing to India’s victory over polio — a testament to advertising’s power for good.
Vodafone – ‘Zoozoos’
Though conceptualised by the Ogilvy team during Pandey’s tenure, the Zoozoos perfectly embodied his philosophy — keep it simple, make it universal, and always bring a smile. These quirky, white-bodied characters became cultural icons, blurring the line between advertising and entertainment.
Chirag Sehgal works as a Senior Sub-Editor in the Entertainment team at News18.com. With an experience of five years in the media industry, he largely focuses on Indian television coverage. Apart from bringing …Read More
Chirag Sehgal works as a Senior Sub-Editor in the Entertainment team at News18.com. With an experience of five years in the media industry, he largely focuses on Indian television coverage. Apart from bringing … Read More
October 24, 2025, 11:24 IST
