Switzerland’s Calida narrows sales decline, lifts profit in 2025



Swiss premium bodywear group Calida Group has reported improved profitability and a strengthened financial position in 2025, posting net sales from continuing operations of CHF 215.9 million (~$278.5 million), down 5 per cent year on year (YoY) on a currency-adjusted basis, with the rate of decline easing in the second half of the year. Core brands Calida and Aubade demonstrated positive operational progress supported by premium positioning and disciplined execution of the group’s Operational Excellence strategy.

The group recorded an operating result (EBIT) of CHF 9 million (~$11.6 million) compared with CHF 4 million in the previous year, lifting the EBIT margin to 4.2 per cent from 1.7 per cent. Excluding Cosabella, the combined EBIT margin of Calida and Aubade reached 6.7 per cent, approaching the company’s medium-term target range. Operating net profit improved significantly to CHF 7.6 million (~$9.8 million) from CHF 0.5 million a year earlier, Calida Group said in a press release.

Calida Group has reported net sales of CHF 215.9 million (~$278.5 million) in 2025, down 5 per cent YoY.
EBIT rose to CHF 9 million (~$11.6 million) and net profit to CHF 7.6 million (~$9.8 million), supported by strong Calida and Aubade performance.
The group maintained solid liquidity and continued Cosabella repositioning while targeting future profitability improvement.

The group maintained a solid financial base with net liquidity of CHF 25.1 million and an adjusted equity ratio of 67.9 per cent, while free cash flow reached CHF 9.8 million. The board proposed a cash dividend of CHF 0.25 per share, corresponding to a payout ratio of 23 per cent in line with its long-term dividend policy.

“After a challenging first half of 2025, the Calida Group developed positively in the second half and achieved operational improvements on sales and profitability. By deliberately and systematically forgoing discount-driven growth and strategically positioning Calida and Aubade in the premium segment, the brands were strengthened in the long-term. Overall, 2025 was another year defined by a persistently challenging market environment,” said Thomas Stocklin, CEO of the Calida Group.

“Geopolitical uncertainty, US trade and tariff policies, and muted consumer sentiment in our core markets impacted the entire industry. In this environment, the Calida Group has demonstrated strategic discipline and, step by step, is evolving in the desired direction. Today, our group is more agile and efficient. Combined with our financial strength, this positions the Calida Group to pursue well-considered organic as well as external growth opportunities, allowing us to look to the future with confidence,” added Stocklin.

Operationally, the company continued implementing its efficiency-focused strategy by reintegrating functions into individual brands, streamlining group management structures and strengthening capabilities across product management, marketing, operations and sales.

Brand-wise, Calida generated sales of CHF 145.1 million, declining modestly as store traffic softened, although e-commerce growth and a strong Christmas season supported second-half performance. The brand improved its operating contribution margin through higher gross margins and ongoing cost optimisation while reinforcing its premium market positioning.

Aubade recorded sales of CHF 58 million amid weak consumer sentiment in France and the strategic withdrawal from unprofitable channels following the pandemic-driven demand surge. Nevertheless, margin performance strengthened through strict cost management, ongoing rebranding initiatives and progress in expanding export markets, particularly in the United States.

Cosabella reported sales of CHF 12.8 million, extending its negative growth trajectory and contributing higher losses as the brand remains in an intensive repositioning phase under strategic review. The group is targeting a turnaround towards operational break-even in 2026.

Overall, the group indicated that organisational restructuring, inventory optimisation and disciplined channel management enhanced agility and cost efficiency, positioning the company for future growth while aiming to improve group profitability further as Cosabella’s performance stabilises.

Fibre2Fashion News Desk (SG)



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