According to the research, 86% of Indian travellers say they find it “sexy” when a partner surprises them with a fully-booked getaway. In other words, nothing says “I love you” quite like “I’ve planned everything, just pack your bags.”
The findings point to a shift in how romance is being defined. Instead of focusing on material gifts, many women now associate emotional connection with effort. As many as 92% of women surveyed said they find it attractive when their partner takes charge of planning and booking, while 82% would rather be with someone who plans meaningful experiences than someone who simply looks good.
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And the emotional payoff is real. When a partner handles the travel logistics, women report feeling loved (74%), excited (72%), and deeply grateful (51%). Almost all — 99% — say they would be more affectionate towards a partner who booked a trip for them without being asked. For 95%, happiness itself increases when their partner occasionally takes over the full booking process.
Yet, despite this clear desire, there remains a gap between what people want and what they experience. While 76% of Indian women believe men should take the lead in planning vacations, 8% say they have never had a partner fully plan or book a trip for them. This year, 91% of women say they want their partners to show more initiative in romantic gestures, starting with travel.
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So what’s stopping people from stepping up? The study points to familiar anxieties. About 22% of travellers admit they don’t know where to begin, while 20% worry about getting the itinerary perfect. Nearly half say they haven’t taken charge simply because their partner usually handles the planning. And 35% would rather take on the stress of all their holiday shopping than be responsible for organising an entire vacation.
The takeaway is simple: effort is the new attraction. Planning a trip signals care, confidence, and emotional investment.
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(Edited by : Shoma Bhattacharjee)
