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Apple has decided that it needs Google’s AI expertise to build its foundation models that will power the new Siri and more.
Apple has chosen Google’s Gemini to be the AI model that will power its much delayed next-gen Siri assistant later this year. The company has been touting the new AI-version of Siri for a few years but nothing has been released in the market.
Apple is going to rely on the Gemini AI model to build its Siri assistant and other Apple AI features that it will be rolling out later this year. Apple says it found Gemini to be the most capable foundation for its future AI plans.
Apple is going to use Gemini AI for its own features but the company is going to be building and running them through its own AI data servers and private cloud compute system which ensures that all the user data remains private as always.
Google is basically going to be the supplier of the AI model for Apple and the company will be reportedly charged around $1 billion per year to make the model as per its design, specifications and other parameters. Both the companies are likely to share more about this setup at a later date.
Siri AI has been on the agenda at Apple for years but its AI overhaul has been even more delayed compared to where Gemini and ChatGPT have made it so far. So it makes sense to get Siri up to speed with a well-oiled Gemini model and have it ready to contextually respond and give a personalised experience.
Apple and Google’s big news will excite millions of users who either own an iPhone, iPad or a Mac. However, you will need iPhone 15 Pro or later, M1 Mac or higher and M2 iPad or later models to really get the most of this Siri and Apple AI avatar that rolls out this year.
