World’s most visited tourist city: Where historic architecture meets modern dining and shopping

According to the global tourism data from Euromonitor International’s Top 100 City Destinations Index for 2025, Bangkok, Thailand, remains the world’s most visited city, welcoming around 30.3 million international arrivals in the year, placing it ahead of other major global cities in inbound tourist traffic.

The Thai capital’s blend of historic temples, vibrant street life, world-class cuisine and shopping, and its role as a gateway to Southeast Asia help explain its enduring appeal. Bangkok’s famous landmarks — such as the Grand Palace, Wat Phra Kaew and Wat Arun — sit alongside bustling street markets like Chatuchak Weekend Market, where visitors can experience local life, flavours and bargains all in one place.

It’s also a city of contrasts: ornate royal and religious sites share space with modern malls, rooftop bars and lively nightlife districts. River cruises on the Chao Phraya and long-tail boat tours of traditional canal neighbourhoods offer a glimpse of historic urban life against a backdrop of skyscrapers, while culinary scenes range from famed street food stalls to Michelin-starred fine dining.

The city’s global connectivity makes it a natural hub for travellers arriving from Europe, the Middle East, Australia and neighbouring Asian countries, contributing to its high arrival numbers.

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When to Visit: The best time to experience Bangkok’s attractions comfortably is during the cool dry season from November to February, when temperatures are milder and humidity is lower, making temple visits and outdoor exploration more enjoyable. Avoiding the monsoon season (June to October) helps travellers make the most of outdoor markets and river excursions.

What to See and Do:

Travellers to Bangkok should not miss:

• The Grand Palace and Wat Phra Kaew, symbols of Thai heritage and architecture.
• Wat Arun on the riverfront for sunrise or sunset vistas.
  
  Floating markets, like Damnoen Saduak or Amphawa, for unique food and culture.
• Chatuchak Weekend Market for shopping of all kinds.
• Street-food trails in districts such as Yaowarat (Chinatown) and Sukhumvit for local flavours.

• Bangkok also serves as a base for day trips to nearby historic sites like Ayutthaya, while its mix of affordable luxury hotels and boutique stays caters to a wide range of budgets.