In 2025, Alexa queries in India revealed a fascinating snapshot of diverse interests, spanning music, pop culture, sports, business, and general knowledge. Users engaged with the voice assistant in English, Hindi, and Hinglish, seeking quick answers, entertainment, and practical help. From streaming favourite songs at home to resolving trivia debates while out and about, Alexa has become an integral part of everyday life. The data highlights how voice search is no longer a novelty but a routine tool, reflecting evolving user behaviour and the growing comfort of Indians with conversational AI in multiple languages.
Music continued to dominate Alexa queries, with global K-Pop sensations like BTS, BLACKPINK, and Jennie capturing significant attention. International pop icons, including Taylor Swift, Justin Bieber, and Michael Jackson, also featured prominently, highlighting users’ widespread interest in both contemporary and legendary music across genres and cultures. (File Photo)
Indian music legends remained a major focus, with users frequently seeking information about Lata Mangeshkar, Kishore Kumar, Shankar Mahadevan, Arijit Singh, and Shreya Ghoshal. Alexa queries reflected a diverse mix of eras and genres, from viral K-Pop hits like APT to contemporary Bollywood chartbusters and timeless Hindi classics. (File Photo)
Alexa also served as a go-to household DJ, with users requesting specific songs and playlists through Alexa and Amazon Music. Popular tracks like Shaky, Sapphire, Saiyaara, and Sahiba topped the lists, reflecting how global releases, regional hits, and film music now blend effortlessly in India’s diverse listening habits. (File Photo)
Additionally, podcast consumption through Alexa grew steadily throughout the year. Many users showed interest in true crime, spirituality, business, education and storytelling, with frequent requests for shows like The Desi Crime Podcast, The Horror Show by Khooni Monday, Finshots Daily, The Ranveer Show, Raj Shamani’s Figuring Out and The Stories Of Mahabharata. (File Photo)
Another clear trend was celebrity curiosity. Users regularly asked Alexa about actors, musicians, sportsperson and business leaders, often focusing on personal details like net worth, spouses and height. While Virat Kohli, Cristiano Ronaldo, Lionel Messi, Shah Rukh Khan, Amitabh Bachchan and Salman Khan topped the queries, business leaders including Elon Musk, Mukesh Ambani, Gautam Adani and Jeff Bezos featured in net worth related queries. (File Photo)
General Knowledge also made it to the list. Questions about political leaders in India and abroad, along with geography and population-related trivia, were among the most common question. Queries such as who holds key government positions underscored Alexa’s role as a quick reference tool for everyday information needs. (File Photo)
Altogether, Alexa requests in 2025 stresses how Indian users increasingly rely on voice assistants for a mix of entertainment, learning and curiosity-driven searches, blending global trends with deeply local interests across languages and formats. (Image: X)
