Trousers and shorts remained the largest product group with a **.** per cent share ($***.*** million). Other leading categories included T-shirts ($**.*** million, **.** per cent), jerseys ($**.*** million, *.** per cent), coats ($**.*** million, *.** per cent), and shirts ($**.*** million, *.** per cent), according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro.
The decline reflects broader trends across the Nordic region, where apparel consumption has moderated due to inflationary pressures, mild winter conditions that reduced outerwear demand, and growing interest in circular fashion models such as second-hand platforms, rental services, and repair programmes. Finnish shoppers are increasingly prioritising durable basics and functional garments, which has kept demand for trousers and everyday T-shirts comparatively stable even as overall import volumes weaken.
