Located at 370 North Beverly Drive, the space offers a curated selection of H&M’s most elevated womenswear, accessories, and special collections – including H&M Studio Holiday, an expressive line inspired by the bold glamour of the 1980s. The launch also marks the debut of H&M Pre-Loved in Los Angeles, the brand’s curated secondhand concept, presented through a partnership with local vintage icon Wasteland.
H&M has opened its first Beverly Hills location at 370 North Beverly Drive, introducing a new concept focused on elevated womenswear, accessories, and special collections like H&M Studio Holiday.
The space also debuts H&M Pre-Loved in Los Angeles in partnership with vintage icon Wasteland.
With tech-enabled features and an artful interior, the store will also host cultural events and collaborations.
Developed by H&M’s in-house architecture team, the space blends Scandinavian minimalism with California’s Art Deco heritage. Original architectural details, including an open wood ceiling, stucco-textured walls, and travertine stone accents, create an artful, gallery-like environment designed for discovery. Behind the scenes, tech-enabled features such as RFID-supported systems, mobile checkout, and digital inspiration screens elevate the in-store experience, making it seamless and inspiring.
“With this new concept store in Beverly Hills, we’ve?created more than a destination — we’ve?created an experience.?With a curated assortment and elevated interior features, and introducing our pre-loved concept, the store is a space where fashion is playful, personal and connected to culture.” Jörgen Andersson, Chief Creative Officer, H&M.
To celebrate the opening, H&M hosted a launch event attended by Amelia Gray, Delilah Belle, and Julez Smith, stars of the brand’s Los Angeles campaign. The space will continue to serve as a creative hub for future events and collaborations, further embedding H&M into the cultural fabric of the city.
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Fibre2Fashion News Desk (RM)
