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Suzuki first offered packaged Indian curries only to its employees, but growing demand led to wider sales across Japan, where the ready-to-eat meal quickly became a hit
Suzuki has launched the curry in four flavours so far – carrot sambar, tomato curry, pea masala, and moong dal. (News18 Hindi)
Suzuki Motor Corporation, the Japanese parent company of Maruti Suzuki, India’s largest carmaker, has forayed into a new line of business. Launched in July 2025, the company’s pre-packaged Indian vegetarian curry has become a significant hit, selling over 100,000 packets in just three months.
Initially intended for its Indian employees, the curry has gained popularity across Japan. Suzuki employs around 200 Indian workers, primarily in the engineering department, and aimed to create a homely environment for them by offering Indian cuisine. In January 2024, the company began serving Indian curry in its cafeteria.
Who Has The Automotive Giant Partnered With?
The automotive firm has partnered with long-standing restaurant Torizen to venture into the Indian curry business. Initially providing packaged Indian curries exclusively to its employees, the company has now expanded sales beyond its premises. The curry has quickly gained popularity in Japan.
Fascinating, Suzuki enters the pre-packaged food business in Japan. They’ve launched 4 new packaged Indian curries and in four months they’ve sold 100,000 packets and they plan to expand to 14 different types of curry in the coming months. This ‘business diversification’ was… pic.twitter.com/LjYolY1waL— Kushan Mitra (@kushanmitra) October 29, 2025
Suzuki Begins Marketing Its Curry Brand In Japan
Seeing the growing popularity of its product, Suzuki has begun marketing it commercially. What started as a service for employees has now been launched across Japan under the brand name ‘Suzuki Cafeteria Indian Vegetarian Curry’. Introduced in June 2025, the ready-to-eat curry has already sold over 100,000 packets. The meal is simple to prepare, just place the packet in boiling water, and it’s ready to serve.
How Much Does One Curry Packet Cost?
Suzuki has launched the curry in four flavours so far – carrot sambar, tomato curry, pea masala, and moong dal curry. According to reports, each packet costs 918 yen, roughly Rs 500. The company now plans to introduce 14 additional flavours.
October 30, 2025, 11:29 IST
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