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Gold investment in India hit a record $10 billion in the September quarter, says World Gold Council.
Investors shift from jewellery to bullion, bars, coins, and ETFs amid global uncertainty.
Rising gold prices have sparked a strong wave of investment demand across India, with investors pouring nearly $10 billion into gold bars and coins in the September quarter, according to the World Gold Council (WGC). The surge pushed investment’s share of total gold consumption in India to an all-time high.
Sachin Jain, CEO of WGC India, said gold has increasingly become a mainstream asset class as more investors diversify their portfolios. “Even people with little prior exposure are adding gold to their holdings. We believe investors’ interest in gold will continue and grow in the coming quarters,” Jain noted.
He said the festive and wedding seasons helped lift sentiment after a sluggish start to the year, when jewellery demand had remained muted due to high prices. Despite this, India saw record investment demand, reflecting a clear shift from ornamental to investment-driven buying.
Globally too, gold had a historic quarter, with total demand reaching 1,313 tonnes, the highest ever recorded. Of this, investment demand accounted for 524 tonnes, highlighting a global preference for gold as a safe asset amid economic uncertainty and volatile markets.
In India, investment demand touched 91.6 tonnes, up 74.5% by value, totalling about Rs 88,970 crore, led largely by purchases of bullion, bars, coins, and an increasing share of exchange-traded funds (ETFs).
Jain said while jewellery consumption has softened worldwide due to elevated prices, investors’ growing confidence in gold’s long-term value is reshaping the market. “This quarter has clearly marked a turning point — gold is no longer seen just as jewellery but as a vital part of wealth preservation,” he added.
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More
October 31, 2025, 06:30 IST
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