Booking.com predicts top travel trends for 2026

The upcoming year promises to redefine how people travel, with a focus on individuality, personal growth, and meaningful experiences. According to Booking.com’s Travel Predictions 2026 report, travellers will continue to abandon traditional itineraries in favour of self-expression and authenticity.

The findings are based on research commissioned by Booking.com among 29,733 adults across 33 countries and territories who plan to travel for business or leisure in the next 12–24 months. Respondents completed an online survey between July and August 2025, offering a comprehensive insight into the global travel mindset for the year ahead.

Marking a decade of forecasts, this 2026 edition of the report highlights eight key trends shaping travel in 2026:

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Milestones – Celebrating everyday achievements rather than major life events, with travellers rewarding themselves for small wins such as finishing a project or surviving a busy week.

Hobbies – Turning to nature and slower pursuits like birdwatching or fishing to escape the daily rush and reconnect with the outdoors.

Romantasy – Escaping into fantasy-inspired destinations filled with castles, forests and mythical themes that mirror the rising popularity of the “romantasy” genre.

Turbulence – Using travel to test relationship compatibility, from romantic partners to friends or colleagues, in real-world settings.

Glowcations – Combining travel and wellness, as travellers seek destinations offering skincare treatments, spa retreats and restorative activities.

PastPorts – Merging nostalgia with technology by recreating old family photographs and connecting with personal or ancestral history through travel.

Humanoids – Embracing robotic assistance in accommodation, as tech-driven travellers look for futuristic stays featuring AI and automation.

Rewired – Reinventing the road trip through AI-powered matchmaking that connects like-minded travellers for shared adventures.

Destined – Aligning travel with astrology and spirituality, from sacred site visits to trips planned around celestial events.

From Manaus in Brazil to Kochi in India, each trend is accompanied by a suggested destination that embodies its spirit — whether it’s finding peace in nature, reconnecting with heritage, or exploring cutting-edge technology.

James Waters, Chief Business Officer at Booking.com, said: “In 2026, travel will become an expression of who people truly are, with trips built around personal passions and niche interests. Travellers are experimenting more than ever — from testing relationships to embracing technology and spiritual journeys.”