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iPhone Air is not selling big so Apple could cut its losses and increase making more of the 17 Pro models for the market.
iPhone Air is slim but so is its sale numbers. But why?
The iPhone Air production line has been cut massively and focus has shifted to make more 17 Pro models, according to a new report. In fact, it seems Apple has taken a drastic move by dropping the iPhone Air levels to almost “end of production’ status. The details in a Nikkei Asia report suggests the sleek premium iPhone model has failed to impress the consumers.
This might be worrying news for most companies who just launched a new product. But Apple is likely to have planned in contingency for such a situation, especially with its main focus with the Air version likely to be around a precursor to its first iPhone Fold launching next year.
iPhone Air Failing, Not Surprising
The fact that Apple is quickly moving away its focus from the Air version is not shocking. These thin phones have built the hype but functionally these devices are not matching up to the standards of the industry.
On the one side you have phones with 7,000mAh battery and on the other you see Samsung and Apple offering phones with less than 4,000mAh battery units.
That’s not all, you have fewer cameras than the regular variants, and the premium price tag of Rs 1,19,900 will surely pinch buyers, who can easily put another 10K and get the iPhone 17 Pro with better all-round features. And Apple’s ongoing production line suggests these trends are true which means it will be selling more of its premium 17 Pro models in the market.
Apple played the smart game by keeping the Air version out of the 17 series lineup, something that Samsung could have also done to avoid this dramatic U-turn. The iPhone Fold is the main target but Apple wanted to test the waters with a sleek and premium device to see how the market responds and the feedback has been mixed.
However, there is a definite appreciation for how the iPhone Air has been engineered albeit with limited features. If this is the end of the Air, as the model goes out of stock soon, it was short-lived but people will remember.
S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr…Read More
S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr… Read More
Delhi, India, India
October 24, 2025, 10:07 IST
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