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India’s Diwali retail sales hit a record Rs 5.40 lakh crore, up 25 percent, driven by Swadeshi products and Modi’s influence, with 87 percent consumers choosing Indian-made goods.
Diwali Shopping 2025.
India witnessed a record-breaking festive season this Diwali, with retail and trading sales reaching an unprecedented Rs 5.40 lakh crore, according to the CAIT Research & Trade Development Society, the research arm of the Confederation of All India Traders (CAIT). This marks a 25% increase over last year’s Rs 4.25 lakh crore, making it the highest-ever turnover in India’s retail history.
The nationwide survey, conducted across 60 major distribution hubs in Tier 1 to Tier 3 cities, indicates a sharp rise in consumer spending and trader confidence. Analysts attribute this growth largely to Prime Minister Narendra Modi’s push for Swadeshi products and rationalisation of GST rates, with the report highlighting Modi as a “strong brand ambassador” whose influence has significantly shaped consumer sentiment.
Revival of Brick-and-Mortar Markets
Of the total sales, mainline retail accounted for nearly 85%, reflecting a strong revival in physical stores and traditional markets across the country.
Category-Wise Sales Breakdown
- Gold & Jewellery: 10%
- Grocery & FMCG: 12%
- Consumer Durables: 7%
- Electronics & Electricals: 8%
- Gift Items: 7%
- Sweets & Namkeen: 5%
- Bakery & Confectionery: 3%
- Home Décor: 5%
- Pooja Articles: 3%
- Fruits & Dry Fruits: 3%
- Furnishings & Furniture: 5%
- Footwear: 2%
- Ready-made Garments: 7%
- Textiles & Fabrics: 4%
- Other Items: 19%
A striking 87% of consumers preferred Indian-made goods, signalling a strong shift toward domestic products.
The record Diwali sales underscore the twin impact of policy reforms and patriotic consumer sentiment, highlighting India’s growing retail potential and the enduring appeal of Swadeshi products.
Diwali, also known as the Festival of Lights, is one of India’s most widely celebrated festivals, symbolising the triumph of light over darkness and good over evil. The festival is marked by the lighting of diyas, decorating homes, exchanging sweets, and bursting firecrackers.
It holds religious significance for Hindus, commemorating Lord Rama’s return to Ayodhya after defeating Ravana, and is also celebrated by Jains, Sikhs, and Buddhists with their own spiritual interpretations. Beyond its religious essence, Diwali has become a celebration of togetherness, prosperity, and renewal, a time when families clean and adorn their homes, businesses start new financial years, and people pray for wealth and well-being.
Haris is Deputy News Editor (Business) at news18.com. He writes on various issues related to personal finance, markets, economy and companies. Having over a decade of experience in financial journalism, Haris h…Read More
Haris is Deputy News Editor (Business) at news18.com. He writes on various issues related to personal finance, markets, economy and companies. Having over a decade of experience in financial journalism, Haris h… Read More
October 21, 2025, 16:22 IST
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