As Dhanteras approaches, a festival deeply associated with wealth, prosperity, and good fortune, expert Prince Merchant shares timely advice for gold buyers. With jewellery showrooms brimming with eager shoppers on this auspicious day, it’s easy to get swept up in the festive rush. However, without due care, many unknowingly end up purchasing impure or counterfeit gold. By keeping a few essential points in mind, shoppers can ensure their Diwali gold is not only genuine but also of the highest purity. (Local18)
One of the most crucial tips is to always buy hallmarked jewellery. A hallmark is a government-certified indicator of purity, issued by the Bureau of Indian Standards (BIS). Look for stamps such as 22K916 or 18K750, which signify that the gold meets official standards for fineness. Purchasing non-hallmarked jewellery increases the risk of fraud and poor-quality purchases.
It is equally important to insist on a proper bill or receipt. Many buyers still purchase gold without requesting a bill, which can lead to complications later on. A genuine invoice should clearly mention key details such as the purity, weight, making charges, and GST. This not only offers legal protection, but also proves useful if you wish to exchange or resell the item in the future.
Customers should also be mindful of the weight and making charges. Some retailers may overcharge in these areas. It is advisable to compare prices across different jewellers and confirm current gold rates through official sources such as the government website or the BIS app, which also provides information on gold purity and hallmarking.
Another important factor to consider is the design and exchange policy of the jewellery. When purchasing intricate or designer pieces, make sure the jeweller clearly outlines their return or exchange policy. This makes it easier to modify or exchange the design at a later date without financial loss.
Lastly, always buy from trusted and certified jewellers. The temptation of lower prices in busy market areas can sometimes lead to substandard purchases. For peace of mind, it is best to shop with a reputable and BIS-certified retailer, ensuring quality and reliability.
By following these simple yet essential guidelines, gold buyers can celebrate Dhanteras with both joy and confidence, making their purchase not just auspicious, but also safe and secure.
