The company attributed this momentum to a more targeted product strategy, consistent marketing activity, and a refined customer experience that aligns with its mission to offer stylish, high-quality clothing that bridges the gap between fast fashion and premium price points.
UK womenswear brand Sosandar plc has reported a 15 per cent rise in H1 FY26 revenue to £18.7 million (~$24.871 million), driven by a 28 per cent increase in own-site sales.
Despite a £1.1 million (~$1.46 million) pre-tax loss due to seasonal factors and the M&S cyber incident, the company maintained a 62.2 per cent margin and reaffirmed its FY26 outlook, citing strong liquidity and growth momentum.
While the loss before tax widened slightly to £1.1 million (~$1.46 million) from £0.7 million in the same period last year, Sosandar noted that this was in line with expectations, reflecting the seasonal weighting of profitability towards the second half of the year, as well as the impact of the Marks & Spencer cyber incident, which disrupted sales in the first half, Sosandar plc said in a press release.
Sosandar maintained a robust gross margin of 62.2 per cent, unchanged from H1 FY25, supported by its deliberate shift away from aggressive discounting and promotional activity. This approach, management said, has been well received by customers and has strengthened the company’s brand perception and profitability base.
The company expects to sustain margin stability and drive further improvement in the second half as higher-margin Autumn/Winter collections come into play and operating leverage benefits emerge during the peak Christmas trading period.
While the expansion of own-brand stores continues to temporarily weigh on profitability as they mature, Sosandar remains committed to optimising store performance rather than opening new locations.
Sosandar continues to rank among the top-selling brands across its third-party retail partners, including Next, which delivered solid trading throughout the period. The company also made a strategic move into lifestyle products with the launch of its first licensed homeware range with Next in September.
Following the M&S cyber incident earlier this year, sales via the Marks & Spencer online platform have now resumed, and both companies are working collaboratively to scale stock intake for Q3, ensuring the partnership regains its previous momentum heading into the holiday season.
As of September 30, 2025, Sosandar reported a net cash balance of £7.7 million, compared with £7.3 million as of March 31, 2025, underlining its solid liquidity and prudent cash management.
The board reaffirmed its full-year guidance, expecting to achieve revenues of £43.6 million and a profit before tax of £0.4 million for FY26, consistent with revised market expectations issued in July 2025.
“We remain incredibly excited for what lies ahead for Sosandar as we leverage the multiple opportunities available to us to expand the brand’s presence across the UK and international markets, progressing towards our goal of becoming one of the leading global womenswear brands. The Board reiterates its confidence in delivering market expectations for the current financial year with the foundations now in place for sustainable, profitable and cash-generative growth over the medium to long-term,” said Ali Hall and Julie Lavington, joint-CEOs of Sosandar plc.
Fibre2Fashion News Desk (SG)
