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Hindustan Unilever Ltd reduces prices across its products in line with the government’s decision to cut GST rates. Check latest rates.
HUL said fresh stock carrying the revised maximum retail price (MRP) or higher grammage packs is being dispatched to markets.
Hindustan Unilever Ltd (HUL) has reduced prices across some of its most popular products, including Kissan Jam, Horlicks, Lux soap and Dove shampoo, with the new rates coming into effect from September 22, according to a newspaper advertisement.
The company has announced that a 340-ml Dove shampoo bottle will now retail at Rs 435, compared with Rs 490 earlier. The price of a pack of four 75 gm Lifebuoy soaps has been reduced to Rs 60 from Rs 68. Apart from this, the price on a 200-gm jar of Horlicks has been cut to Rs 110 from Rs 130, while 200 gm of Kissan Jam will cost Rs 80, down from Rs 90.
HUL said fresh stock carrying the revised maximum retail price (MRP) or higher grammage packs is being dispatched to markets.
Companies are required to issue at least two advertisements in one or more newspapers about the revision and notify dealers as well as state and central officials.
The move comes in the backdrop of the government’s directive that consumer goods makers must pass on GST cut benefits to customers. On September 3, the GST Council, chaired by Sitharaman, in its 56th meeting slashed rates on several items ranging from daily-use products like shampoo and hair oil to automobiles and televisions. The council also simplified the structure to three slabs — 5%, 18% and 40%.
UHT milk, paneer, khakhra, pizza bread, roti and parathas have been exempted from GST altogether. Butter, ghee, cheese, condensed milk, jams, sauces, soups, pasta, namkeens and confectionery items will now be taxed at just 5%, down from 12-18%. Dry fruits such as almonds, cashews, pistachios, dates, figs and citrus fruits have also seen levies cut to 5%.
Govt Allows Sticker MRP Revision On Unsold Stock
The government has allowed manufacturers, packers, and importers to declare revised maximum retail prices (MRP) on unsold stock to reflect the latest changes in goods and services tax (GST) rates. The deadline for this exercise is December 31, 2025, or until the existing stock is sold, whichever is earlier.
The move follows the reduction in GST on several products and services, which takes effect from September 22. Announcing the decision on X, Union Food and Consumer Affairs Minister Pralhad Joshi said, “As per the new GST rates, manufacturers, packers, and importers can revise the MRP on unsold stock until December 31, 2025, (or until stock lasts).”
He clarified that the revision must only correspond to the tax change. “Any increase or decrease in price can only match the tax change,” the minister emphasised.
The directive allows the revised MRP to be displayed using a sticker, stamp, or online print, but the original price must remain visible.
In addition, companies are required to issue at least two advertisements in one or more newspapers about the revision and notify dealers as well as state and central officials.
Haris is Deputy News Editor (Business) at news18.com. He writes on various issues related to personal finance, markets, economy and companies. Having over a decade of experience in financial journalism, Haris h…Read More
Haris is Deputy News Editor (Business) at news18.com. He writes on various issues related to personal finance, markets, economy and companies. Having over a decade of experience in financial journalism, Haris h… Read More
September 13, 2025, 11:51 IST
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