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iPhone 17 launch price is a high-demand topic among users who are keen to see Apple give them some good news next week.

iPhone 17 launch price could have some twists
iPhone 17 launch is next week and the most trending aspect of the new models is the iPhone 17 Pro price, and rightly so. People are eager to hear more about the price of the new iPhone 17 series and it seems there might be some good news from Apple after all.
A new industry report suggests Apple will have a split pricing strategy this year, where the regular iPhone 17 might be let alone, as the focus shifts to the iPhone 17 Air and the 17 Pro moniker. The report from JP Morgan, quoted in this 9to5Mac report claims the prices will go up but not for all the iPhone 17 models.
iPhone 17 Launch Price Expected: What The Report Says
Earlier analyst estimates have said that Apple will be forced to increase iPhone 17 prices, all through the lineup. But JP Morgan gives a better reading of the situation which means the iPhone 17 model is expected to retail at the same $799 (Rs 65,800 approx) at launch, while the new iPhone 17 Air could see a $50 (Rs 4,100 approx) price hike.
This is going to replace the Plus and a new thin design means Apple might have stronger reasons to change its price, even though it might have one less camera than all the iPhone 17 series models.
Coming to the iPhone 17 Pro model, Apple could increase its price by as much as $100 (Rs 8,700 approx) but with a higher starting 256GB storage model. Going by this logic, it won’t exactly be a hike but a different product strategy which allows the brand to charge more.
This change also means that people in India buying the iPhone 17 Pro might have to pay Rs 10,000 more to get the higher base variant. Having said that, the analyst firm claims the 17 Pro Max might not see any change in its launch price, even though big changes are likely with the most-premium version.
The price hike for iPhone 17 was mostly attributed to the US President Trump tariff demands as well as the hardware upgrades on the table. The rumours will continue to keep people engaged but Apple will clarify all these reports once it unveils the products and shares other details on September 9 in California.

S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr…Read More
S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr… Read More
September 04, 2025, 07:35 IST
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