The collection is headlined by two bold takes on adidas’ pinnacle Football cleats: the Predator Elite FT Firm Ground and the F50 Elite Firm Ground. The game-changing adidas Predator Elite, with its instantly recognizable fold-over tongue, is reimagined in BAPE’s signature green ABC CAMO with gold stripes, a shark graphic on the lateral, alternating gold logos on the tongues, and ABC CAMO sockliners. The pioneering F50 Elite, meanwhile, boasts an ABC CAMO upper in a blue to pink gradient treatment, a shark graphic on the medial, all over print clear stars, and alternating pink and blue sockliners.
Adidas and BAPE have unveiled a September football collection fusing streetwear with sport.
The line features Predator Elite and F50 Elite cleats in bold ABC CAMO designs, apparel with jerseys and tights, and accessories including a BABY MILO bag.
BAPE also reimagines the Samba with unique detailing.
The campaign stars Brazilian legend Marcelo Vieira, symbolising football’s global community.
Matching the energy of the performance footwear selection, the apparel offering takes streetstyle to the pitch with ABC CAMO jerseys, shorts, and tights, as well as a BABY MILO football tee.
Designed to turn heads, the accessories selection includes an ABC CAMO duffle bag and a BABY MILO shoulder bag — the latter will be available very soon within the same month.
Moving from the field to the street, BAPE has brought its distinct lens to the iconic adidas Originals Samba sneaker. First made for football and now a certified lifestyle icon, the legendary Japanese label has reimagined the classic silhouette with an aniline grained leather upper – all-the-while swapping out the signature suede toe box overlay for a SKULL STA face in a rubber finish. The right shoe then features a BAPE STA™ on the lateral, with 3-Stripes on the medial, while the left shoe boasts the inverse treatment. Each pair is completed with gold foil detailing, co-branded camo sock liners, and is available in two distinct colorways: white with black and grey details, as well as black with white accents.
Blending performance and lifestyle, the campaign showcases a vibrant and diverse cast that embodies both elements. The face of the campaign is former Brazilian football star Marcelo Vieira, bringing charisma and authenticity to the spotlight. Marcelo is a Real Madrid legend who redefined the left-back role with unmatched skill, creativity, and attacking vision. In 15 years at the Bernabéu, he won 25 major trophies, blending Brazilian flair with relentless determination, and became a global icon – a symbol of joy, passion, and the beauty of the game.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
