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As patient expectations evolve, AI is moving from being a tool for operations to one that strengthens relationships
For fertility clinics, the future lies in thoughtfully integrating AI not as a substitute for human care, but as a compassionate ally that scales empathy and responsiveness across every touchpoint.
Effective lead engagement hinges on timing particularly in emotionally sensitive domains like fertility care. As Dikshant Dave, Founder & CEO, Zigment AI notes, “Traditional lead handling methods often cause clinics to miss critical opportunities before the first meaningful interaction.”
The Cost of Missed Connections
Two common scenarios play out all too often: A clinic invests heavily in digital marketing and generates many leads only to spend hours manually sorting them and finding that 70–80% lack genuine intent. This delays responses to real prospects, who may seek care elsewhere in the meantime.
A couple explores fertility options online at 2 a.m., when no staff are available. They submit a form and wait and by morning, they’ve already contacted another clinic.
“These delays,” Dave explains, “represent not just lost revenue, but lost trust at a deeply personal stage in a patient’s journey.”
Impact on Clinic Operations
Fertility clinics face significant losses due to engagement gaps. Staff often spend 26 hours per week on repetitive tasks like answering FAQs, time that could be better spent offering meaningful support. Manual patient screening also creates data silos and bottlenecks, undermining efficient care.
Dr. Gita Khanna, a seasoned IVF specialist with over 30 years of experience, emphasizes the emotional importance of timely responses, “In our field, every interaction counts. Patients come to us at a vulnerable moment, often after years of struggle. A delayed or missed response can feel like indifference, even when it isn’t.”
Agentic AI as a Solution
Agentic AI offers tools that elevate engagement while preserving empathy. As Dave puts it: “The right AI doesn’t replace the human touch, it amplifies it.”
Key advantages include:
Instant Engagement: AI agents available 24/7 respond to inquiries within seconds.
Empathetic Interaction: AI understands emotional context, offering warmth and discretion.
Efficient Lead Qualification: Genuine prospects are prioritized, reducing noise.
Security & Compliance: Data privacy is maintained to high enterprise standards.
Operational Relief: Automating FAQs frees human staff to focus on complex care decisions.
Measurable Results
Clinics using agentic AI report rapid response times often under 30 seconds leading to reduced lead leakage and happier prospects. Automated screening lowers the cost of conversion, while ongoing AI-driven engagement maintains relationships with patients not yet ready for treatment.
“Ultimately,” Dave emphasizes, “agentic AI enables clinics to meet patients where they are offering timely, empathetic, and secure support through their journey toward parenthood.”
The Road Ahead
As patient expectations evolve, AI is moving from being a tool for operations to one that strengthens relationships. For fertility clinics, the future lies in thoughtfully integrating AI not as a substitute for human care, but as a compassionate ally that scales empathy and responsiveness across every touchpoint.
Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi…Read More
Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi… Read More
