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Dining is no longer just about food on the plate, it’s about creating meaningful, personalized experiences that connect with every guest.
Personalised menus: Technology and AI may drive personalization, but the true magic happens when those insights are coupled with genuine hospitality.
In today’s world, dining is no longer just about what arrives on the plate, it’s about the experience, the connection, and how a meal resonates with the individual. At the heart of this transformation is personalization, a philosophy that is rapidly shaping the future of hospitality.
“Hospitality is about making every guest feel seen, valued, and cared for,” say Rajan Sethi, Managing Director and Deepika Sethi, Creative & Operations Director, Bright Hospitality. For them, personalized menus are a natural extension of this ethos, bridging food with emotion. “Food carries stories, emotions, and memories. Personalized menus allow us to connect those elements with a guest’s unique journey.”
At their concept brand, OMO, Soul Food Community, this philosophy comes alive through seasonal, story-driven menus. The recently introduced Apple Menu, featuring Red Gala apples from Baag Manzuk in Kashmir, reimagined a single ingredient across salads, beverages, and desserts. Similarly, the Ladakh Menu, inspired by the team’s culinary explorations earlier this August, highlighted indigenous ingredients like wild kabra, goji berries, and chuli apricots—offering guests a rare, hyper-local taste of the mountains.
For some restaurateurs, personalization goes beyond novelty, it’s about creating memories. Vidur Kataria, founder, MasterChow, explains, “For me, food has always been much more than just what’s on the table; it’s about the feeling it leaves behind the laughter, the comfort, the surprise of trying something new. That’s why I believe personalization is the future of dining. When a menu feels like it was designed with you in mind, the whole experience changes, it’s no longer just a meal, it’s a memory in the making.”
At MasterChow, this comes to life through versatile products that adapt to diners’ preferences. “Turn up the heat, keep it mild, or find your perfect balance, we make cooking easy and hassle-free, so you can focus on enjoying the experience,” he adds. “Food should adapt to you, not the other way around. For us, personalization isn’t a trend, it’s how dining should feel: intimate, surprising, and memorable.”
Technology, too, is playing a crucial role in shaping this shift. Neelam Singh, Founder & CEO, The Burger Company, believes that the marriage of data and hospitality is revolutionizing service. “In today’s fast-paced world, guests crave more than just great food; they want dining experiences that feel personal, intuitive, and tailored to their preferences. At The Burger Company, we’re harnessing the power of data and technology to create region-wise personalized menus that go far beyond the standard options.”
From adjusting sourness and spice levels to recommending trending combos or designing patties like the Punjabi masala, hyper-customization is at the brand’s core. “This level of customization shows we’re listening, evolving, and delivering what customers actually want. Personalized menus aren’t just about convenience; they’re about delighting customers at every touchpoint,” emphasizes Singh.
Looking ahead, all three voices agree that the future of dining lies at the intersection of innovation and human warmth. Technology and AI may drive personalization, but the true magic happens when those insights are coupled with genuine hospitality.
As Rajan and Deepika Sethi put it, “The future of dining will be defined by balance where innovation through AI and data analytics is complemented by the timeless warmth of human hospitality. Ultimately, personalization is not about creating endless options, but about offering the right experience to the right guest at the right moment.”
In this new era, menus are no longer static they adapt like conversations. And in doing so, they’re reshaping dining into something more intimate, surprising, and unforgettable.
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
