Last Updated:
Kenstar launched India’s first 5 Star BEE-rated air coolers, offering up to 35 percent energy savings and a five-year warranty, aiming for 45 percent growth.
Kenstar Bets on Efficiency: New Range of 5-Star Coolers Promises 30–35% Power Savings
Kenstar, the consumer appliances manufacturer, has launched India’s first range of 5-star BEE-rated energy-efficient air coolers. The new range was unveiled on Thursday in Gurugram, Haryana, where the company’s headquarters is located.
The line-up is designed to cater to diverse customer segments, with prices starting at Rs 6,000 for entry-level models and going up to Rs 20,000 for premium variants.
Under the ‘Power of 5’, these coolers come with BLDC Maxx Technology, Quadra Flow Technology for powerful air delivery, Hydro Dense Mesh Honeycomb Cooling Pads for better cooling and durability, and a Heavy Duty Double Ball Bearing Motor for long-lasting performance.
This new range of air coolers offers the perfect blend of energy savings and modern technology, giving customers superior cooling while also reducing electricity bills.
Speaking at the launch event, Sunil Jain, CEO of Kenstar, explained the timing of the launch despite the summer season being over. “Generally, coolers are a summer product, but for us July to December is crucial. Nearly 50% of our annual sales come during this period. That is why we start production in July and introduce new technology and product ranges in the market,” he said.
“This new range of coolers, which are energy efficient laced with cutting-edge technology, can cut down the customers’ electricity bills by 30-35 per cent in comparison to normal coolers,” said Jain during the conversation.
In addition to the efficiency upgrades, Kenstar is offering an industry-first five-year warranty on motors and pumps, the core components of a cooler. “The motor and pump are the heart of a cooler. With this warranty, consumers can enjoy peace of mind and reliability for five years,” Jain noted.
Kenstar has set an ambitious 45 per cent growth target for FY2025-26 with the existing products and the new energy-efficient range.
“The new range gives consumers not only cost savings but also a quality-oriented product. Our mantra is clear—quality with affordability,” said Jain.
Moreover, the company has already started taking bookings for the new range of energy-efficient coolers from July. “I am happy to share that we have already received bookings equal to 50% of what we sold in the entire last year,” he said.
At the event, Santosh Bhamre, National Sales Head at Kenstar, explained that affordability will not compromise efficiency. “Whether it is the entry-level model or the higher-end one, every product in this range carries the 5-star BEE rating,” he said.
On concerns about misleading claims of energy savings in the market, Bhamre stressed Kenstar’s credibility. “Some gimmicks do exist, but what we are saying translates into real benefits for customers. With BLDC Maxx technology, our coolers deliver up to 60% energy savings compared to regular coolers. And with the newly launched 5-star rated coolers, consumers can immediately save around 30% on electricity bills compared to non-rated models,” he said.
He further added that the Bureau of Energy Efficiency (BEE), a Government of India body, independently certifies these ratings. “When you see a BEE 5-star label, you can trust that the product delivers the promised efficiency,” Bhamre noted.
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More
Read More
