“Our name change is highlighting one of the most valuable pieces of intellectual property that investors and consumers know today and does not change our intense focus on growing revenue, achieving profitability in the near term, and monetizing valuable blockchain assets,” said Marcus Lemonis, Executive Chairman and Principal Executive Officer. “We remain laser focused on growing the Bed Bath & Beyond brand, building Overstock.com back to a billion-dollar nameplate and unlocking value within our blockchain assets particularly tZERO and GrainChain.”
Beyond, Inc will rebrand as Bed Bath & Beyond, Inc and trade under ticker BBBY starting Aug 29, 2025.
Led by Marcus Lemonis, the company aims to grow Bed Bath & Beyond, rebuild Overstock to $1 billion, and monetise blockchain assets.
Plans include store conversions, omnichannel expansion, and continued acceptance of legacy coupons.
“Accelerating growth and profitability for the Bed Bath & Beyond brand requires capital allocation discipline, increased use of data science, improvements in our asset light BedBathandBeyond.com platform, and the return of some of America’s most trusted consumer brands to its Omnichannel offering,” said Lemonis. The Bed Bath & Beyond comeback is underway with its first store conversion in Nashville, Tennessee which has experienced significant traffic and revenue alongside nationwide media coverage with a de minimis capital investment. Over the next 24 months, the companies plan to convert additional Kirkland’s locations into small to midsize format Bed Bath & Beyond and buybuy BABY stores, and will continue to accept the legendary Bed Bath & Beyond coupon, no matter how old, both online and in-store.
The renewed brand combines its billion-dollar BedBathandBeyond.com platform with localized, capital-efficient stores offering curated assortments in small to midsize locations, providing an improved customer experience with great products available at the right time, place, and price points by triangulating modern technology and transaction trends with enterprise consumer data.
Beyond, Inc. will continue to trade with ticker symbol BYON until the close of market on Thursday, August 28, 2025. Bed Bath & Beyond, Inc. will begin trading with ticker symbol BBBY when markets open on Friday, August 29, 2025. No action is required by existing shareholders with respect to the name and ticker symbol change. The Company’s common stock will continue to be listed on the NYSE and the CUSIP will remain unchanged.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RR)
