German brand Birkenstock’s revenue climbs 12% in Q3 FY25



Birkenstock has reported revenue of €635 million (~$743.95 million), up 12 per cent in the third quarter of fiscal 2025, compared to the fiscal third quarter of fiscal 2024 on a reported basis and up 16 per cent in constant currency. Revenue growth was supported by high single-digit unit growth and mid-single-digit growth in Average Selling Price (ASP). Closed-toe shoes continue to outpace the growth of sandals, contributing to the higher ASP. Closed-toe share of revenue increased 400 basis points year-over-year.

B2B revenue grew 15 per cent on a reported basis and 18 per cent in constant currency, supported by strong demand and sell-through at key partners. DTC revenue was up 9 per cent in reported and 12 per cent in constant currency. The company opened 13 new stores during the fiscal third quarter of 2025, bringing the total number of retail stores to 90.

Birkenstock reported ~$743.95 million in Q3 FY25 revenue, up 12 per cent reported and 16 per cent in constant currency.
Growth was driven by increased unit sales, higher ASP, and strong demand across regions.
Closed-toe shoes outpaced sandals, boosting ASP.
B2B and DTC saw double-digit growth.
The company added 24 stores globally, bringing the total to 90.

In the Americas segment, Birkenstock delivered third-quarter revenue growth of 10 per cent on a reported basis and 16 per cent in constant currency. Both B2B and DTC grew at a strong double-digit pace in constant currency. The company opened three new stores (Houston, Deer Park, and Naperville), bringing the total number of stores in the Americas segment to 13.

Revenue in EMEA grew 13 per cent in the third quarter of 2025 in reported and constant currency. Both B2B and DTC grew in double digits. The company opened new stores in The Hague and San Sebastian, bringing the total stores in the EMEA segment to 39.

In the APAC segment, Birkenstock achieved revenue growth of 21 per cent on a reported basis and 24 per cent on a constant currency basis in the third quarter of 2025. The company opened eight new stores, bringing the total in APAC to 38. Additionally, the company grew the number of mono-brand partner stores by over 20 per cent in APAC.

“Our third quarter results prove the strong foundation of our brand. Reported revenue growth was 12 per cent. On a constant currency basis, we grew revenue by 16 per cent, with double-digit growth in all regions. Underlying demand remains strong and we are on track to meet our target of constant currency growth at the high end of the 15-17 per cent range we provided at the beginning of the year. We saw significant margin improvement in the quarter, driven by sales price adjustments net of inflation and better absorption. This puts us on track to meet our Adjusted EBITDA margin target for the year despite the currency headwinds. We believe we are well-positioned to manage the impact of the current 15 per cent US/EU tariff agreement through a combination of pricing adjustment, cost discipline and inventory management to protect the long-term health and profitability of the Birkenstock brand,” Oliver Reichert, CEO of Birkenstock and member of the board of directors of the company, said.

Fibre2Fashion News Desk (RR)



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