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Indian men are no longer looking for skincare and beauty products that offer dramatic transformation. They view beauty and wellness as a practical, and research-based investment.
Indian men are shifting to research-based skincare, seeking long-term results.
Once considered a niche market, men’s skincare in India is now one of the fastest-growing segments of the personal care industry. This shift reflects not just changing trends but a deeper understanding of grooming, wellness, and skin health. Across both cities and smaller towns, men are moving beyond aftershaves and basic face washes, embracing products and treatments that deliver visible, long-term results.
Social media has been a major driver of this change. Influencers and dermatologists are using short videos and easy-to-understand content to address common skin concerns, from acne scars to pigmentation, making solutions accessible, normalised, and trusted.
Tech-Driven Skincare
Today’s male consumers prefer results without long routines. This has fuelled demand for modern, non-invasive treatments that fit into busy lifestyles.
Devices like Harmony XL PRO are gaining popularity for their versatility. “It treats acne scars, uneven skin tone, visible veins, and dullness, using light-based methods suited for Indian skin. The sessions are comfortable, with no downtime, and results build gradually,” says Dr. Sachin Dhawan, Chief Dermatologist, Skin’n Smiles Dermatology & Fortis Hospital, Gurgaon.
Hair removal is another growing segment. Dr. Sadhana Deshmukh, Founder of Forever Young Dermatology, notes rising demand for long-term solutions to remove hair from the back, chest, and neck. “The Soprano Titanium combines three laser wavelengths in one handpiece, making it effective for different skin tones and hair types. It’s fast, nearly painless, and covers larger areas in each session – perfect for time-conscious clients.”
Confidence Over Cosmetics
Unlike past perceptions, men are not chasing dramatic transformations. Instead, they favour subtle, steady improvements that enhance comfort and confidence. Skincare is now viewed much like fitness or nutrition – a practical, research-based investment in health.
Clinics have adapted, offering private, welcoming spaces and tailored treatment plans that reflect male preferences. The focus is on effectiveness, ease, and comfort, with advanced devices becoming central to the experience.
The Road Ahead
The evolution of India’s men’s skincare market is about more than grooming. It’s about self-respect, hygiene, and preventive care. With rising awareness and evolving technology, men are poised to take an even more active role in skin health. The future of this market will be defined not by indulgence, but by intelligent choices, science-backed treatments, and a holistic approach to looking and feeling one’s best.
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Delhi, India, India
