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For the modern traveller, luxury means personalisation, connections, and time. Using these three elements, they are creating itineraries for long weekend holidays.
Luxury for Gen Z means flexibility and control over their experiences.
For today’s young traveller, luxury is no longer defined by marble-clad lobbies, white-gloved service, or a fleet of chauffeur-driven cars. The new generation is rewriting the rules as they are placing value on personalisation, authentic connections, and the smart use of the one thing money can’t buy: time. And nowhere is this evolution more visible than in how they spend their long weekends.
According to Karan Agarwal, Director, Cox and Kings, “True luxury for the next-gen traveller lies not in excess, but in experiences that feel authentic, meaningful, and entirely their own.” These travellers see long weekends not as quick escapes but as curated micro-adventures – short enough to plan spontaneously, yet long enough to break free from routine and recharge in ways that matter to them.
Personalisation Over Perfection
Gone are the days of cookie-cutter itineraries. Today’s younger explorers design trips around their passions: whether it’s a vineyard tour in Nashik, a private stargazing session in Ladakh, a design-focused walk in Jaipur, or a wellness retreat in the Western Ghats. Their plans are led by art, food, history, or nature, rather than broad destination marketing.
Luxury as Freedom of Choice
For Gen Z and younger millennials, luxury is about flexibility and control. Agarwal says, “A boutique homestay with locally sourced meals, a panoramic mountain Airbnb, or a hidden forest cabin often wins over a grand hotel. The real indulgence lies in deciding how to spend every moment – be it sipping coffee at a local café or catching the first light of day on a sunrise hike.”
Digital as the New Concierge
Social media, niche travel forums, and micro-influencer content are shaping itineraries in real time. The ability to instantly compare, customise, and book allows travellers to stack their weekends with unique, meaningful experiences without the lead time once required.
Sustainability and Storytelling
Agarwal explains, “Purpose is the new prestige. Many next-gen travellers weave sustainability into their getaways by supporting local artisans, choosing eco-friendly stays, or joining conservation treks. For them, a trip becomes far more valuable when it carries a story worth telling.”
In the hands of this generation, a long weekend is no longer a “short break” but a personalised chapter in their travel narrative, where the real luxury is in the freedom to live it their way.
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- Location :
Delhi, India, India
