The gross profit totalled $16.2 million, compared to $26.1 million in Q2 2024. The gross margin in the quarter fell 980 basis points (bps) to 40.7 per cent, driven by increased promotional activity, inventory adjustments linked to the European market’s distributor transition, a higher mix of international distributor sales, and increased freight and duty costs in its direct business, Allbirds said in a press release.
Allbirds has posted revenue of $39.7 million in Q2 2025, down 23.1 per cent YoY, with gross margin falling to 40.7 per cent.
Net loss narrowed to $15.5 million, and adjusted EBITDA loss improved to $12.6 million.
CEO Joe Vernachio expects growth in Q4, citing new product and marketing initiatives.
Full-year revenue is forecast at $165–$180 million with continued operational discipline.
The net loss for Q2 2025 stood at $15.5 million, or $1.92 per basic and diluted share. Adjusted EBITDA loss was $12.6 million, slightly improving from the $13.7 million loss in Q2 2024. Inventory at quarter-end was $42.2 million, down 21.3 per cent YoY.
“Strong execution during the first half of the year has set us up for what’s ahead this fall,” said Joe Vernachio, chief executive officer (CEO) at Allbirds. “We are thrilled to be at the threshold of our product, marketing and customer experience initiatives coming together as we continue our path to reigniting the Allbirds brand.”
“In the weeks and months ahead, we’ll be delivering a continuous flow of modern lifestyle footwear that is distinctively Allbirds—modern design, unique materials and unmatched comfort,” added Vernachio. “This debut, coupled with the operational and financial rigor we have embedded into the organization in recent years, gives us confidence in our expected return to top line growth in the fourth quarter of this year.”
Selling, general, and administrative (SG&A) expenses fell to $24.2 million, or 60.9 per cent of net revenue, from $33.6 million, or 65 per cent, a year earlier. Marketing expenses decreased to $8.5 million from $11.7 million due to reduced digital advertising spend.
In the first half (H1) of 2025, the company’s net revenue declined 21 per cent YoY to $71.8 million, while gross margin slipped to 42.6 per cent from 49 per cent. The net loss for the six-month period was $37.4 million versus $46.5 million last year. Adjusted EBITDA loss improved to $31.2 million from $34.6 million in H1 2024.
The company had $33.1 million in cash and cash equivalents, $5 million in borrowings under its $50 million revolving credit facility, and inventories of $42.2 million as of June 30, 2025.
For full-year 2025, Allbirds expects net revenue of $165 million to $180 million, reflecting an estimated $20 million to $25 million revenue impact from the shift to a distributor model in certain international markets and selected US store closures. Adjusted EBITDA loss is projected at $65 million to $55 million.
In the third quarter (Q3) of 2025, the company anticipates net revenue between $33 million and $38 million, with adjusted EBITDA loss of $20 million to $16 million, added the release.
Fibre2Fashion News Desk (SG)
