An official from Delhi’s tourism department told PTI that, ₹5 crore has been earmarked specifically for branding activities, while ₹20 crore will go towards improving infrastructure at key tourist locations across the city.
Beyond advertisements, the campaign includes active participation in both domestic and international travel exhibitions. The Delhi Tourism and Transportation Development Corporation (DTTDC) is set to represent the capital at prestigious industry events including the India International Travel Mart (IITM), Travel and Tourism Fair (TTF), Outbound Travel Mart (OTM), South Asia Travel and Tourism Exchange (SATTE), and the India International Trade Fair (IITF).
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To highlight Delhi’s cultural diversity and attract visitors throughout the year, the tourism department is planning to host a variety of festivals and public events. These include the Rakhi Mela, Dandiya Nights, Diwali Mela, Winter Carnival, North East Cultural Festival and New Year celebrations.
Additional attractions will include a children’s theatre festival, musical performances, the Delhi Film Festival, and a distinctive Itra and Sugandhi Mela, celebrating traditional Indian perfumes and fragrances.
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Significant upgrades are also planned at popular tourist venues. At Dilli Haat, the food court area will be redeveloped, and new safety measures such as CCTV cameras, baggage scanners and 3D mapping installations will be introduced.
Other Dilli Haat locations in Janakpuri and Pitampura will undergo repair works, waterproofing, electrical upgrades, improved lighting, and aesthetic enhancements at entrances and children’s play areas. The Guru Tegh Bahadur Memorial at the Singhu Border will also see infrastructure improvements including road repairs, waterproofing and a new light-and-sound show.
As part of the wider promotional effort, advertisements will be featured across traditional and digital media. Key sites for visibility include railway stations, airports, metro networks, and in-flight publications, ensuring that Delhi’s tourism messaging reaches a broad and varied audience in real time.
“Brochures, event-specific advertising and partnerships with media houses are also part of the campaign to reinforce Delhi’s image as a culturally rich and welcoming destination,” the official added.
The multi-channel approach aims to not only attract more visitors but also to enhance the overall tourism experience, positioning Delhi as a must-visit city on both domestic and international travel maps.
