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Apart from chocolates, items like snacks, drinks, perfumes, and jewellery are stolen by hiding them in bags or clothes, as thieves pose as shoppers trying out apparel
DMart continues to seek effective solutions to minimise losses and improve overall store management. (News18 Telugu)
DMart stores across several locations are grappling with a surge in shoplifting cases, as customers take advantage of layout loopholes and security lapses to steal small yet valuable items.
One common tactic involves customers selecting expensive chocolates and then proceeding to the dressing section, under the pretext of trying on clothes. In the privacy of the changing rooms, they consume the chocolates, knowing there are no CCTV cameras present. After finishing the chocolates, they return the clothes, claiming they do not fit, and leave without paying for the consumed items.
In addition to chocolates, other small items such as snacks, drinks, perfumes, and jewellery are being stolen. Customers hide these items in their underwear or bags and pretend to be testing clothes. They then leave the store without paying, causing substantial financial losses to DMart.
Despite the presence of CCTV cameras and security personnel, it is difficult to monitor every customer, especially during busy hours. Retail experts estimate that these thefts are costing DMart between Rs. 5,000 and Rs. 10,000 per day.
DMart has implemented several measures to tackle this issue. High-value items are now kept on locked shelves, and additional CCTV cameras have been installed. Staff members are also strategically placed to monitor customers discreetly. However, some thieves still manage to outsmart these precautions.
Retail experts suggest that raising awareness among customers about the consequences of shoplifting could help reduce such incidents. Displaying warning signs and providing information about the legal repercussions of theft might deter potential shoplifters. Additionally, technology such as RFID tags and smart sensors could enhance security.
To prevent items from being hidden in bags, DMart has introduced a tagging system. Bags are locked with tags that can only be released at the billing counter, significantly reducing thefts. However, catching those who hide items in their underwear remains a challenge. When questioned, some customers become defensive, making it difficult for staff to take action.
Instances of customers eating chocolates and drinking beverages while shopping are also common. When confronted at the billing counter, they often claim they forgot to pay due to hunger. Others leave empty drink cans in the store, adding to the management’s difficulties.
To address these challenges, experts recommend a combination of technology, customer awareness, and strict enforcement of rules. DMart continues to seek effective solutions to minimise losses and improve overall store management.
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