According to Brand Finance research, Nike earns excellent scores across most brand strength metrics. Notably, Nike nets strong scores for price acceptance across several key markets, including France, Italy, Sweden, South Africa, and Malaysia, underscoring the brand’s ability to maintain strong value perception globally.
Nike has been named the world’s strongest apparel brand with a BSI score of 94.7, and the second strongest brand globally across all sectors, per Brand Finance 2025.
Chanel overtook Louis Vuitton as the most valuable apparel brand at $37.9 billion.
France’s nine brands contribute 37 per cent of total value.
Reebok is the fastest-growing brand.
Chanel has overtaken Louis Vuitton to become the world’s most valuable apparel brand, following a 45 per cent increase in brand value to $37.9 billion. This also makes it the second fastest-growing apparel brand. The Apparel 50 2025 ranking also revealed that just nine French brands contribute $135.6 billion – 37 per cent of the ranking’s total value, the report revealed.
“Even though the US contributes the highest number of brands in the Apparel 50 2025 ranking at 12, just nine French brands generate almost double the total value of their US counterparts. This strength is closely tied to France’s enduring legacy in luxury apparel and the role of tourism as a powerful market driver. As one of Europe’s most visited destinations, and with the momentum of the 2024 Olympic Games, France continues to attract international shoppers who value purchasing from brands in their country of origin. French luxury apparel brands are capitalising on this demand with strategic expansions that reinforce their global position, driving both brand value and brand strength,” Annie Brown, valuation director, Brand Finance, said in a press release.
UK sportswear brand Reebok is the fastest-growing apparel brand in 2025, its brand value rising 79 per cent to $1.7 billion. Brand Finance attributes this, in part, to several brand campaigns executed by the brand in order to capture wider audiences, including its ‘Sport is Everything’ campaign featuring sports stars like Angel Reese, Justin Fields, and Suryakumar Yadav. Adidas and New Balance are also among the top 10 fastest-growing apparel brands in 2025.
Chinese down apparel brand Bosideng (brand value $2.1 billion) has emerged as a ‘brand to watch’ in the Apparel 50 ranking, securing 45th position overall. Bosideng’s brand value has more than doubled since 2019, when it was valued at $939 million, driven by its strategic focus on long-termism, technological innovation, and cultural influence. With a BSI score of 81.1 out of 100 and a corresponding AAA-rating, Bosideng is the 18th strongest brand in the ranking, reflecting its expanding global footprint and brand resilience.
Fibre2Fashion News Desk (RR)
