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Here’s a look at five Indian burger brands that have captured our cravings and why they might just be your new go-to over the old giants.
National Burger day: This year, skip the predictable. Try one of these homegrown heroes. Your taste buds (and maybe your pride) will thank you.
There was a time when grabbing a burger meant defaulting to the nearest global chain. Big names, familiar menus, standard fare. But India’s taste buds have evolved. Today, we’re spoilt for choice with homegrown burger brands that are bold, inventive, and unapologetically desi in their approach. They aren’t just matching international players; they are redefining what a “good burger” means for Indian appetites.
Here’s a look at five Indian burger brands that have captured our cravings and why they might just be your new go-to over the old giants.
1. Boba Bhai – when Korea meets India, in a bun
Bubble tea and Korean street food might be what Boba Bhai is known for, but its burgers have quietly become cult favourites. This brand knows how to make comfort food interesting, layered with flavour, texture, and a little drama.
Their Korean BBQ Fried Chicken Burger is a masterpiece of contrasts: crispy chicken glazed in smoky-sweet BBQ sauce, topped with fresh slaw and a kick of gochujang mayo. For vegetarians, the Korean Honey Sriracha Paneer Burger is a revelation, crispy paneer tossed in honey-sriracha, with crunchy lettuce and pickled veggies. It’s indulgent, yes, but also fresh and balanced in a way that keeps you coming back.
What makes Boba Bhai stand out is its fearless mashup of global inspiration and local sensibilities. It’s not trying to replicate an American burger; it’s making something entirely its own and winning over a generation that values flavour over familiarity.
2. Burger Singh – The OG desi burger
One of the first brands to successfully “Indianize” the burger, Burger Singh has carved out a loyal fan base with quirky names and punchy flavours. Top picks? The United States of Punjab (a spiced-up chicken patty with fiery mayo) and the Paneer Makhani Burger (creamy, tangy, and unapologetically Indian). This is the brand you turn to when you want your burger to taste like a Friday-night snack, not a Tuesday office lunch.
3. Jumboking – The vada pav’s bigger, bolder cousin
Mumbai’s beloved vada pav reimagined as a burger? That’s Jumboking’s sweet spot. What started as a vada pav brand has expanded into a full burger lineup that’s affordable, filling, and truly Indian at heart. Fan favourites include the Aloo Tikki Burger (spiced potato patty with tangy chutney) and the Paneer Schezwan Burger (paneer with a fiery Indo-Chinese twist). If you want comfort food on a budget, this is the place.
4. Louis Burger – Gourmet without the pretense
Louis Burger takes a chef-driven approach to the humble burger. The quality of ingredients and attention to detail are what set it apart.
Try the Truffle Shuffle (juicy chicken with truffle aioli) or the Cottage Cheese Smash (a grilled paneer patty with house-made sauces). It’s indulgent but never overdone, perfect for those who want something premium without it feeling overhyped.
5. Wat-a-Burger – Funky, Fun, and Full of Surprises
Wat-a-Burger is for the adventurous eater, the one who wants bold sauces, unexpected toppings, and variety. The Maharaja Chicken Burger (spiced chicken with creamy dressing) and the Cheese Overload Veggie Burger (as gooey and satisfying as it sounds) are big sellers. It’s fast, it’s fun, and it doesn’t take itself too seriously, which is exactly what we love about it.
The Final Bite
National Burger Day isn’t just an excuse to grab a meal; it’s a reminder of how far Indian food culture has come. We no longer rely on imports to tell us what’s “good.” Brands like Boba Bhai, Burger Singh, Jumboking, Louis Burger, and Wat-a-Burger are proving that Indian creativity, when applied to something as simple as a burger, can create flavours that are every bit as crave-worthy, if not more so than their international counterparts.
This year, skip the predictable. Try one of these homegrown heroes. Your taste buds (and maybe your pride) will thank you.
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
