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YouTube is going big with AI but some of its experiments are not even known to the people who post content on the platform.
YouTube AI experiments are catching creators off guard.
YouTube Shorts videos are getting edited and the people making these videos had no clue about it. Yes, that’s what happened when one of the YouTubers was puzzled to see some changes in their content, and quizzed the platform if it has any role in these edited parts.
Turns out, the company is actually running an experiment where AI is involved, and is being used to make changes in the videos, which YouTube says is only for the good of the content.
YouTube Shorts AI Experiment: What’s The Story?
It all started when a YouTube content creator, first spotted by BBC in a report, claimed his videos looked different on Instagram and YouTube. It seems many users have raised this complaint about video quality differences and YouTube has been forced to explain its case. Rene Ritchie, the creator liaison at YouTube shared the details via a post on X. He claims the AI was not used to upscale or any heavy modification.
No GenAI, no upscaling. We’re running an experiment on select YouTube Shorts that uses traditional machine learning technology to unblur, denoise, and improve clarity in videos during processing (similar to what a modern smartphone does when you record a video)YouTube is always… https://t.co/vrojrRGwNw
— YouTube Liaison (@YouTubeInsider) August 20, 2025
Instead, the company is using machine learning tech to unblur, denoise and improve clarity in the videos while it processes the content. This doesn’t feel like a bad deal, but the YouTuber’s questions suggest they were not informed about AI on their videos.
And in some ways, these clarifications should not be made after creators question the company. YouTube should have kept its community in loop about these supposed experiments, especially when their content is being tampered with under the guise of machine learning.
YouTube is taking AI to disrupt its creator market by offering Shorts videos that can be created using basic text prompts. The video streaming platform intends to bring Google’s Veo 3 AI model to the feature which makes shooting a video and creating a script redundant in a big way. The integration of Veo 3 into YouTube Shorts is expected later this year and the update was shared by YouTube CEO Neal Mohan at an event recently.
The company is seeing over 200 billion views per day on Shorts, which translates into a hefty pay for the creators. Does using AI change that model for both the parties, certainly but YouTube will need to be smart with its plans and share them with the community to avoid facing heavy backlash.
S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr…Read More
S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr… Read More
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