Last Updated:
From women-led cooperatives to local innovators solving everyday challenges, these stories remind us that true empowerment begins at the grassroots
Switching to a Greenway stove saved Lalitha nearly two hours daily, time she now spends with her children
Across India, rural communities are quietly driving some of the most meaningful transformations in livelihoods, health, and financial inclusion. From access to credit that enables women to become entrepreneurs, to clean energy technologies that save time and protect health, the work of grassroots empowerment is rewriting local development stories. Two organisations, IndiaP2P and Greenway Grameen, are showing how practical, scalable solutions can make this impact real.
Financial Empowerment Through Access to Credit
For Neha Juneja, Serial Entrepreneur & Co-founder, IndiaP2P, empowerment begins with financial access. “IndiaP2P enables retail and HNI lenders to lend directly to creditworthy small business owners, particularly women borrowers in non-urban areas. By offering customised and timely credit, we enable women to expand businesses, improve incomes, and gain greater decision-making power in the economy,” she explains. The organisation operates through a phygital infrastructure that combines physical outreach with digital tools, ensuring last-mile reach while also building financial literacy.
The impact is best seen in the journeys of women like Saraswathi, a 34-year-old Kalamkari handloom entrepreneur from Andhra Pradesh. With no formal credit history, her business stayed small until IndiaP2P enabled her to secure a digital loan. Within months, she purchased raw materials in bulk, hired 10 women, and began selling online. Similarly, Ganga from Tirupati, a single mother and basket-weaver, used her loan to scale House of Baskets, which turns recycled plastic into eco-friendly products. Both stories highlight how responsible credit doesn’t just build businesses, it builds resilience, independence, and stronger communities.
Clean Energy as Everyday Empowerment
For Ankit Mathur, Co-founder & CEO, Greenway Grameen, empowerment takes the form of cleaner kitchens. “At Greenway, our focus has always been to design simple but powerful solutions that make a real difference in people’s lives,” he says. Their flagship product, the Greenway Smart Stove, replaces mud stoves that burn firewood and agro-waste, cutting fuel use by nearly two-thirds and reducing smoke by up to 70%. For households, this means reduced expenses, healthier air, and less time spent collecting firewood.
Take Lalita from Madhya Pradesh, who recalls waking up before dawn to gather firewood. Switching to a Greenway stove saved her nearly two hours daily, time she now spends with her children. Another example is Rupa from Karnataka, who turned stove distribution into a business, boosting her family’s income while helping her community transition to cleaner cooking. “When an intervention touches multiple aspects of life, the impact compounds,” Mathur notes. “With Greenway stoves, households save money, women save time, children breathe cleaner air, and the environment benefits through reduced emissions.”
Designing Rural Development for Lasting Change
Both leaders agree: rural development cannot be limited to one-dimensional interventions. For IndiaP2P, credit must go hand-in-hand with financial and business literacy from digital savings to online marketing skills, so that income growth translates into sustained prosperity. For Greenway, technology must be scaled through partnerships with NGOs, banks, and microfinance institutions to ensure adoption is sustainable and widespread.
Their motivations are rooted in lived experiences. Juneja and her team were inspired by the transformative impact of women’s economic agency and the role it plays in India’s growth story. Mathur’s path began when he witnessed women cooking on smoky chulhas, a crisis that was at once human, economic, and environmental. Both journeys underline that empathy and community connection must drive innovation.
Local Action, Global Impact
From microloans to cleaner cooking, these initiatives demonstrate how local solutions can ripple outward to transform families, communities, and entire regions. As IndiaP2P and Greenway Grameen show, empowerment is not abstract, it is about practical tools, access, and trust that enable people to take charge of their own futures. Rural women, in particular, stand at the heart of this change, proving that when they rise, so too does the resilience of entire communities.
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
