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Rashmika Manadana has stepped into the role of an entrepreneur with her fragrance brand Dear Diary.

Rashmika Mandana looked ethereal in an all-white ensemble.
It is now known that Rashmika Mandanna, often dubbed as the ‘National Crush’ by fans, has a never-ending love for traditional outfits. Her rise as one of India’s most popular actors has been matched by her growing presence in the fashion world.
Now, the actress has stepped into the role of an entrepreneur with her fragrance brand Dear Diary. Whether it’s an outfit or a fragrance, Rashmika Mandanna knows how to make a fashion statement by blending comfort with effortless style, and her latest look is no exception.
Rashmika Mandana in An All-White Ensemble
Rashmika Mandanna recently delighted her fans with a video from a shoot for her perfume brand, Dear Diary. The actress looked ethereal in an all-white ensemble that beautifully balanced elegance and comfort. Her outfit featured a flowy kurta teamed with matching palazzo pants and a sheer dupatta adorned with delicate floral embroidery, adding a soft and romantic touch to her look.
Keeping the vibe minimal yet striking, Rashmika styled her hair in soft, natural waves and went for a fresh, dewy makeup look that highlighted her radiant smile. For accessories, she chose stone-studded, simple yet beautiful statement earrings, a sleek bangle, and a ring on her finger. In the video, she is seen gracefully posing with bottles of Dear Diary, her persona perfectly matching the brand’s chic and sophisticated aesthetic.
Sharing the post on Instagram, she wrote, “The happiness on my face when I wear something I feel the most comfy in.” and we couldn’t agree more.
Fans React to Rashmika Mandana’s post
Needless to say, fans flooded the comment section with love and admiration. One fan wrote, “Yup, she is the national crush for a reason.” Another fan commented, “My crush, my heartbeat.”
Rashmika Mandana Embarks on a New Journey
After winning hearts with her impeccable acting skills and head-turning fashion sense, Rashmika has now launched her own perfume brand, Dear Diary, in collaboration with The PCA Companies. As per the Chhaava actress, the brand offers perfumes and curated fragrance sets designed to allow individuals to express themselves and carry their personal stories through scents.
Drawing inspiration from her memories and experiences, the collection features fragrances with names like “National Crush,” “Irreplaceable,” and “Controversial,” each reflecting different aspects of her life.
Sharing her narratives about the products, she wrote in one of her posts, “Some names stick.. and this one?? You all gave it to me with so much love.. I had to bottle that feeling.. This isn’t just a perfume.. It’s a thank you.. A soft, sweet reminder that love makes everything brighter. National Crush is for youuuu.. because you are mine too.. Here’s to every moment you felt seen, loved, and cherished just for being you.. Biggest hugs. Give yourself a love letter.”
Rashmika Mandanna’s Acting Front
Following the massive success of Pushpa and Pushpa 2, Rashmika Mandanna is reportedly set to reunite with Allu Arjun in director Atlee’s upcoming sci-fi film, tentatively titled AA22xA6.
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- Location :
Delhi, India, India