Digital marketing encompasses a wide range of aspects and many options to explore. To specialise in this field, it is important to have a good understanding of the various niches available. (Image: AI-Generated)
To fully grasp the different digital channels and methods for promoting products and services, you can pursue multiple learning paths. (Image: AI-Generated)
If you are considering starting a career in digital marketing, here are a few options to consider. A Search Engine Optimization (SEO) specialist handles tasks like keyword research, managing content quality, analysing competitors, developing link-building strategies, optimizing for mobile search, and making data-driven decisions to boost a brand’s organic visibility. A social media manager plays a key role in shaping and managing an organisation’s online presence across various social media platforms. A content marketer focuses on creating, publishing, and distributing content tailored to a specific target audience. They conduct market research and develop various materials like blog posts, how-to guides, white papers, and infographics to attract potential customers. Affiliate marketers determine the best mix of online channels, select appropriate affiliate programmes, and execute marketing strategies to promote a brand’s products and services. They create captivating content aimed at the target audience while handling the legalities of affiliate partnerships. (Image: AI-Generated)
For freshers, digital marketing salaries in India typically range from ₹2.5 to ₹4.5 lakh per annum. (Image: AI-Generated)
Entry-level positions like Digital Marketing Executive, SEO Analyst, or Social Media Executive usually fall within this range. Salaries can vary based on location, company, and specific skills. (Image: AI-Generated)
Salaries can increase significantly with experience, potentially reaching ₹15 LPA or more for managerial roles. (Image: AI-Generated)
As digital marketing continues to transform the business landscape, premier institutes like the Indian Institutes of Management (IIMs) are stepping up to equip professionals with the latest skills and strategies. (Image: AI-Generated)
Disclaimer: The salary estimates are based on users on third-party job sites like Glassdoor, AmbitionBox, and Indeed. (Image: AI-Generated)
