OYO Homes to launch tribal homestays; ITC expands coffee plantations in Andhra Pradesh


OYO Homes and Homey Huts have signed a memorandum of understanding to develop homestays in tribal areas of Andhra Pradesh, aiming to offer visitors an authentic local experience of rural life while generating new livelihood opportunities for tribal families. The agreement is part of a broader set of collaborations intended to boost sustainable development and economic inclusion in the region’s tribal communities.

Menawhile, ITC also signed an MoU with ITDA Paderu to expand its coffee plantation efforts by an additional 1,600 hectares, building on the 4,010 hectares already under cultivation in partnership with a local farmers’ cooperative.

The Coffee Board has entered into a similar agreement to encourage coffee farming in tribal zones, with a focus on high-quality production and sustainable agricultural practices.

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Further efforts to support tribal women have seen Frontier Marketing and Easy Mart agree to help improve the marketing of locally made products in rural markets.

Equip has also signed an MoU with ITDA to integrate turmeric cultivation, establish processing units, and develop the infrastructure required for value addition and wider market access.

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The Indian School of Business is partnering with ITDA to raise awareness about the commercial value of seasonal forest products produced by tribal women’s collectives. The Change Society has committed to introducing value-based education for tribal students, while additional agreements have been signed to promote natural farming, enhance rural marketing systems, and support long-term sustainable livelihood models.

The Andhra Pradesh Tourism Forum has expressed its intention to develop tribal tourism circuits, aiming to generate employment and promote inclusive growth in the state’s remote regions.



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