Swiss sportswear brand On Holding is expected to report third-quarter revenue growth as it expands its presence in the highly competitive sportswear market, with its entry into football alongside French superstar Kylian Mbappé adding a new dimension to its product and brand strategy.
The partnership is part of On’s ongoing efforts to establish itself in football and comes as the company seeks to strengthen its position against established rivals Nike, Adidas and Puma, with Mbappé joining as a global ambassador involved in developing and testing future football gear.
The company is also betting on product innovation, new footwear launches and expansion across categories and markets to sustain growth as competition intensifies. Seeking Alpha’s consensus estimate puts On’s third-quarter revenue at $*.** billion, representing a rise of more than **.* per cent year on year, ahead of its earnings announcement on Tuesday.
