Apple officially expanded its Mac lineup with the launch of the MacBook Neo at $599. The India price starts at Rs 69,999. This is easily one of the company’s most aggressive pricing moves in years. (Image: Instagram)
The MacBook Neo brings premium design and modern performance to a much more accessible price bracket. The MacBook Neo features a 13-inch Liquid Retina display, delivering sharpness and color accuracy Apple users have come to expect. Powering the device is the A18 Pro chip, previously seen in the iPhone lineup. (Image: Instagram)
This marks a strategic shift, bringing highly efficient, AI-ready mobile silicon into a Mac form factor. The result is a machine focused on everyday productivity, media consumption, and on-device intelligence. (Image: Instagram)
Additionally, battery life is rated at up to 16 hours, making it a strong option for students and professionals who need all day endurance. (Image: Instagram)
The device includes the Magic Keyboard, a large multi-touch trackpad, optional Touch ID, two USB-C ports, a 3.5 mm headphone jack, and a 1080p camera. (Image: Instagram)
On the audio front, Apple has included Spatial Audio speakers with Dolby Atmos support, along with high-quality microphones aimed at video calls, content creation, and hybrid work setups. (Image: Instagram)
The MacBook Neo boasts an aluminum body made from recycled materials and is available in four stylish colors: Silver, Indigo, Blush, and Citrus. This fresh color lineup seems designed to appeal to a wider audience, especially younger buyers and those purchasing their first Mac. (Image: Instagram)
The MacBook Neo runs macOS with full Apple Intelligence, bringing on-device AI features and smarter workflows seamlessly into the system. Priced at $599, it makes owning a Mac more accessible without compromising the core Apple experience. This isn’t just a more affordable Mac—it’s a strategic addition to the lineup, designed to reach a larger audience. (Image: Instagram)
