Brick is a digital-wellbeing product combining an app and a small physical device that blocks distracting apps and notifications to help users focus. (IMAGE: NEWS18 ILLUSTRATION)
It was created by entrepreneurs TJ Driver and Zach Nasgowitz, who built it after struggling with phone distraction themselves. (IMAGE: NEWS18 ILLUSTRATION)
The product launched in the early 2020s (around 2023) as a consumer tech tool aimed at tackling screen-time addiction. (IMAGE: NEWS18 ILLUSTRATION)
The company behind it is Brick LLC, and the app works on both iOS and Android devices. (IMAGE: NEWS18 ILLUSTRATION)
Brick is essentially an NFC-enabled physical “key” that you tap your phone on to lock or unlock selected apps. (IMAGE: NEWS18 ILLUSTRATION)
The concept is behavioural: adding physical friction so breaking focus requires a deliberate action rather than just tapping “ignore.” (IMAGE: NEWS18 ILLUSTRATION)
The device typically sells for about $59 (roughly ₹4,900–₹5,000), though prices can vary with discounts. (IMAGE: NEWS18 ILLUSTRATION)
It’s subscription-free, meaning users pay once for the hardware and app access. (IMAGE: NEWS18 ILLUSTRATION)
