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Nothing opened its first Bengaluru store on Saturday. A massive crowd gathered at the store on the opening day.
People queued up in large numbers outside the store, waiting for their turn to get inside. (Image: X/@nothingindia)
London-based tech company Nothing inaugurated its first flagship retail outlet in Bengaluru on Saturday, drawing large crowds of tech enthusiasts. The launch marks the brand’s first entry into offline retail market in India.
To celebrate the opening, Nothing India shared an image on X showcasing the enthusiastic turnout, emphasising Bengaluru’s reputation as a hub for tech-savvy consumers.
The store, located at 660/1, 100 Feet Road in Indiranagar locality of Bengaluru, officially opened at 10 am.
Brand Fans Promised Surprises At Bengaluru Store Launch
Ahead of the launch, Nothing India had shared updates on Instagram, teasing surprises for fans. The posts created significant buzz, with many eagerly queuing up to experience the brand’s products firsthand.
“A few surprises waiting for our fans. 9 AM tomorrow at the Nothing Store, Indiranagar, Bengaluru,” the brand said on Friday.
Earlier, the company had announced a special in-store offer for the CMF Buds 2, priced at just Rs. 99 for the first 99 minutes after opening, according to a report in Hindustan Times. After this window, the earbuds reverted to their standard price of Rs. 2,299. The promotion was exclusive to the Bengaluru store and was not valid online or at other retail locations.
This Bengaluru store is Nothing’s second retail outlet globally and aims to showcase the company’s growing portfolio, including smartphones, earbuds, and headphones. The store is also expected to function as a service centre for the brand, enhancing customer experience.
Choosing Bengaluru aligns with Nothing’s association as an official sponsor of the Royal Challengers Bangalore (RCB), further strengthening its presence in the city. By opening its own retail space, the company hopes to replicate the success of global brands like Apple, which have leveraged physical stores to enhance customer engagement in India.
Earlier, Nothing primarily sold its products through platforms like Flipkart, but the new store provides a chance for customers to experience the brand’s offerings firsthand, including the sub-brand CMF line of devices.
February 14, 2026, 11:42 IST
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